Product Marketing Director

We're Scan.com. We're building America's national imaging network: the infrastructure that connects patients, providers, and payers to faster, better-value diagnostic imaging. Thousands of patients move through our platform every day, and each is a real person waiting for an answer to a healthcare concern. We exist to get them that answer faster.
We manage the medical imaging pathway end-to-end. Providers order through a single point of entry, and from there, we run the entire medical diagnostic pathway. Managing the full pathway, rather than brokering pieces of it, is what lets us deliver imaging faster, at higher quality, and at a lower cost than the fragmented status quo.
We're looking for a

Product Marketing Director, Self-Funded Employers & Health Plans

at an exciting time. We've raised over $200m in funding to date, reached profitability, and are growing 100% year on year.
Millions of people wait too long for a diagnosis. Come help us fix that.
WHAT YOU WILL ACHIEVE IN THIS ROLE:

You'll own product marketing for Scan.com's self-funded employer and health plan business lines. You'll report to the VP, Marketing and work closely with multiple teams across the business, including Sales, Product, RevOps and Finance.
Your job is to help Sales win. That means clear positioning, credible evidence and materials that move buying decisions forward. You'll create the messaging, positioning, pricing and content for everyone in the buying process, including CFOs, benefits leaders, consultants, brokers and TPAs.
This is a chance to build product marketing from the ground up for a high-growth vertical in a fast-scaling company. You'll start as a team of one, with AI being part of how you work from day one. Over time, you'll build the workflows and agents that let this function scale without matching headcount.
As a scale-up business, you can expect your role to develop over time. Here are some of the types of things you could be getting involved in:
Build deep buyer insight.

Understand how self-funded employers, health plans, and their advisers evaluate, buy, and implement imaging benefits. Map the buying committee, decision criteria, and barriers to adoption through interviews with buyers, consultants, industry experts, and executives.

Define positioning and messaging.

Own the employer value proposition and adapt it for each stakeholder and buying route. Give Sales a clear story on why Scan.com, why now, and how implementation works.

Turn analysis into commercial proof.

Partner with Finance and Analytics to turn validated analysis into a persuasive savings story. Own how we explain the findings

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