PPC / Paid Media Specialist

Social Habit Marketing is a creative and data focused digital marketing agency helping service-based businesses grow through content creation, social media management, paid media, website & SEO. We emphasize accountability, fast learning cycles, and measurable results.

We're hiring a PPC / Paid Media Specialist who can own campaign execution from start to finish and go beyond surface-level metrics to drive business outcomes.

Role Overview
You'll manage and optimize paid media campaigns across Meta and Google Ads. This is a hands-on role focused on performance. You'll handle everything from campaign setup to reporting, collaborating closely with creative and strategy teams to improve results consistently.

We're looking for someone who takes initiative, actively tests, and makes data-informed decisions to improve performance week over week.

Responsibilities
Build, manage, and optimize Meta and Google Ads campaigns

Structure campaigns based on funnel strategy and business goals

Monitor and optimize performance daily

Analyze data to identify trends, drop-offs, and opportunities

Collaborate with creative teams on ad concepts and iterations

Run A/B tests across audiences, creatives, and landing pages

Maintain accurate tracking through pixels, conversion APIs, and events

Prepare weekly and monthly performance reports for internal and client use

Troubleshoot issues related to attribution, tracking, or ad delivery

Communicate patiently with clients and team members about necessary changes to strategy and outcomes

Requirements
2+ years managing paid media campaigns (agency or in-house)

Strong experience with Meta Ads Manager and Google Ads

Proven ability to optimize for leads and revenue

Comfortable managing multiple accounts at once

Solid analytical skills and clear communication

Experience with service-based businesses is a plus

Familiarity with GA4, conversion tracking, and CRM integrations preferred

What We Look For
Detail-oriented and organized

Proactive and accountable

Data-driven with an understanding of creative impact

Able to communicate clearly and work cross-functionally

Focused on real outcomes, not vanity metrics

Compensation
Competitive, based on experience. Open to contract or full-time arrangements.

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