Senior E-commerce Social Media Manager

About the Role Our client, a prominent player in the e-commerce sector, is actively seeking a seasoned and strategic Senior E-commerce Social Media Manager to lead their social media efforts from their operational base in Welkom, Free State. This leadership role requires a visionary individual who can craft and execute sophisticated social media strategies that not only enhance brand presence but also directly contribute to sales growth and customer engagement within the competitive e-commerce landscape. You will be responsible for overseeing all social media activities, managing a team (potentially), and ensuring that all campaigns align with overarching business objectives. The ideal candidate possesses a deep understanding of social media platforms, analytics, content creation, and paid social advertising, coupled with a proven ability to drive measurable results in an e-commerce setting. This is an excellent opportunity for an experienced professional to make a significant impact and shape the future of our client's online brand.
Key Responsibilities Develop and implement advanced social media strategies to increase brand awareness, engagement, and conversions for our e-commerce platform.
Oversee the creation, curation, and publication of high-quality, engaging content across all relevant social media channels.
Manage and optimize paid social media advertising campaigns, ensuring efficient budget allocation and maximum ROI.
Lead, mentor, and develop a team of social media specialists (if applicable), fostering a high-performance culture.
Analyze social media performance data, identify key trends, and provide strategic recommendations for continuous improvement.
Collaborate closely with marketing, sales, product development, and customer service teams to ensure cohesive brand messaging and integrated campaigns.
Monitor industry trends, competitor activities, and platform updates, proactively adjusting strategies as needed.
Manage influencer relationships and partnerships to expand reach and enhance brand credibility.
Ensure brand consistency and adherence to brand guidelines across all social media communications.
Report on social media performance, key metrics, and campaign outcomes to senior leadership.
Requirements Extensive experience (5+ years) in social media management, with a significant focus on e-commerce and direct-to-consumer (DTC) brands.
Proven track record of developing and executing successful social media strategies that drive measurable business results.
Deep expertise in social media analytics, reporting, and using data to inform strategy.
Strong understanding of paid social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads, TikTok Ads).
Excellent content creation and copywriting skills, with a strong portfolio showcasing creative campaigns.
Experience with social media management and listening tools (e.g., SprutSocial, Brandwatch).
Strong leadership and team management skills (if applicable).
Excellent communication, presentation, and interpersonal skills.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Experience in managing large social media budgets effectively.
Benefits Competitive senior-level salary and potential bonus structure.
Significant impact on a leading e-commerce brand's online presence.
Opportunity to lead and shape social media strategy.
Collaborative work environment in Welkom, Free State, with hybrid flexibility.
Professional development and growth opportunities.
Be part of a dynamic and results-driven team.
Contribute to the strategic direction of a growing online business.

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