Product Marketing Lead

For our client, we are seeking a Product Marketing Lead to join the team of a leader in the Healthcare space.

This role will shape positioning, messaging, and go-to-market execution for product modules serving healthcare organizations. You will partner closely with Sales, Client Success, and cross-functional teams to turn market insights into clear narratives that resonate with senior health system stakeholders. The position also plays a key role in supporting late-stage opportunities, competitive intelligence, and customer expansion efforts in a fast-paced startup environment.

Location: Remote

Compensation: $160,000 – $180,000 annually

Responsibilities

Own and maintain the sales content library, ensuring it reflects current product and market changes

Create tailored content for late-stage sales opportunities, delivering polished materials efficiently

Keep competitive intelligence and battlecards updated proactively

Develop positioning and messaging for product modules and lead go-to-market strategies

Collaborate with Client Success on messaging for customer expansion and communications

Craft messaging that resonates with diverse health system stakeholders, translating technical details into business value

Engage in cross-functional collaboration, providing market insights and feedback to various teams

Qualifications

5+ years of product marketing experience in healthcare technology, specifically targeting health system executives

Bachelor's degree required

Proven ability to create effective positioning, messaging, and enablement materials

Demonstrated success in developing deal-specific content that contributes to closing opportunities

Experience writing for high-level health system stakeholders like CMOs and CIOs

Understanding of enterprise health system deal processes, including committee-based buying and budget cycles

Exceptional writing skills with minimal need for revisions

Ability to work independently in a fast-paced startup environment

Benefits

Comprehensive medical, dental, and vision coverage with a majority of premiums covered by the company

Fully company-paid life and disability insurance

401(k) retirement plan with flexible investment options

Free mental health support and additional wellness resourcesGenerous paid time off that increases with tenure, plus paid sick days and holidays

Equity options to share in the company's success

Annual company retreat for team bonding

Choice of Mac hardware and reimbursement for home office expenses

Our client is an equal opportunity employer.

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