Marketing Automation Specialist: Personalization & Campaigns

Manulife/John Hancock is seeking a Digital Marketing Automation Specialist to execute and optimize product and brand campaigns with data-driven automation in a Boston hybrid role. You will translate marketing strategy into automated journeys and personalized experiences across email and digital channels, collaborating with Product Marketing, Brand, Analytics, AI, and Technology teams.
The role emphasizes measurable outcomes, compliant operations, and hands‑on Marketo expertise, with a focus on

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