Training Turk is hiring: Brand & Advertising Art Director (AI Evaluation) in New

Brand & Advertising Art Director (AI Evaluation)
$70–120/hr

Mercor

Full time, 40 hours a week

Senior art director shaping AI training data through high‑level brand and advertising design work.

What you would do

Design brand identity systems and packaging from concept to press‑ready files

Produce multi‑format advertising suites for billboards, transit and social

Evaluate AI‑generated concepts and document detailed quality feedback

Create guidelines and rubrics for graphic design consistency

Work with research teams to translate agency workflows into AI tasks

Who they want

5+ years leading brand or advertising projects at top agencies or in‑house studios

Expert in Illustrator, Photoshop, InDesign and Figma with hands‑on file production

Portfolio of shipped identity, packaging and out‑of‑home work

Experience using generative AI tools like Midjourney or Adobe Firefly for design exploration

Available full‑time (40hrs/week) and strong written communication

Brand identity design Packaging production Out‑of‑home campaigns

What the interview asks about
Brand system creation

“Describe a project where you built a brand identity from logo to guidelines, including how you ensured the system worked on both packaging and large‑format billboards under a tight deadline.”

Brand system creation

“Describe a project where you built a brand identity from logo to guidelines, including how you ensured the system worked on both packaging and large‑format billboards under a tight deadline.”

Why this comes up

They need to verify you can develop cohesive visual identities that translate across touchpoints, a core requirement for training AI on consistent branding data.

“Explain how you prepared a packaging dieline for press, detailing the steps you took to verify color specs and export a PDF/X that met the printer’s requirements.”

Print‑ready file preparation

“Explain how you prepared a packaging dieline for press, detailing the steps you took to verify color specs and export a PDF/X that met the printer’s requirements.”

Why this comes up

Accurate prepress files are essential for realistic AI training data, so they’ll test your knowledge of bleed, CMYK, Pantone and file packaging.

“When reviewing AI‑generated billboard concepts, what specific visual criteria do you check first, and how would you document feedback for the research team?”

AI‑generated design evaluation

“When reviewing AI‑generated billboard concepts, what specific visual criteria do you check first, and how would you document feedback for the research team?”

Why this comes up

Your ability to discern strong versus weak AI outputs directly impacts model quality, so they’ll assess your critique methodology.

“Tell us about a time you adapted a single advertising idea for billboards, transit shelters and Instagram stories, focusing on how you adjusted grids and aspect ratios.”

Multi‑format campaign scaling

“Tell us about a time you adapted a single advertising idea for billboards, transit shelters and Instagram stories, focusing on how you adjusted grids and aspect ratios.”

Why this comes up

Scaling a single concept across varied media tests your grasp of layout adaptation and technical constraints, crucial for diverse training datasets.

Generative AI tool integration

“Walk through a recent project where you used an AI image generator to explore type treatments, describing how you selected the final version for client approval.”

Generative AI tool integration

“Walk through a recent project where you used an AI image generator to explore type treatments, describing how you selected the final version for client approval.”

Why this comes up

Hands‑on experience with tools like Midjourney or Firefly shows you can leverage AI creatively while maintaining quality standards.

Guideline and rubric development

“How would you design a rubric to score AI‑generated logo concepts on typography, hierarchy and scalability, and what weight would you assign to each factor?”

Guideline and rubric development

“How would you design a rubric to score AI‑generated logo concepts on typography, hierarchy and scalability, and what weight would you assign to each factor?”

Why this comes up

Creating clear standards ensures consistent data labeling, so they’ll explore your process for building evaluation frameworks.

A task you may get
You may be asked to produce a brand identity brief, create a packaging mock‑up in Illustrator, and then critique a set of AI‑generated variations, explaining your feedback in writing.

How to prepare

Assemble a portfolio showcasing full brand systems, packaging dielines and out‑of‑home ads with source files

Refresh your knowledge of prepress specifications (bleed, CMYK, Pantone, PDF/X)

Practice evaluating AI‑generated designs and writing concise, actionable feedback

Review the latest features of Midjourney, Adobe Firefly and Photoshop Generative Fill

The facts
Pay $70–120/hr

Hours Full time, 40 hours a week

Where Remote, United States

Open to USA

We wrote this page from the public Mercor listing. It may be out of date, so read the full posting before you apply.

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