Director, Brand Marketing, Pluto TV Job at MW Partners in Burbank

Description:

Shortlisting Criteria - PMOUNTJP00001866 Director, Brand Marketing, Pluto TV

Begin Shortlisting on Immediately, Shortlist #20 of candidates for first round

Resume Format - Please add Sales Pitch to top of Resume, our explanation of why the candidate is qualified for the position.

Location/TimeZone (On-site): CA-Burbank-231 West Olive Ave, onsite full time

Hours: 9am to 6pm

Max All-Inclusive Hourly Bill Rate: 105/hr

Max Vendor/Supplier Bill Rate: 102.95/hr

Possible Extension: NA

Interview Process: 2-3 virtual interviews, and final round in person where they put together an exercise reviewing a campaign from their past experience for 10-15 minutes, they will present during the in person interview

Is specific industry experience required?

Nice to Have - Experience in entertainment, streaming, media, advertising, or consumer brand marketing.

Is this for a specific project? If so - please provide detail here on what this role will be working on.

What are the main 3-5 responsibilities of this resource?

Pluto TV is seeking a temporary Brand Marketing Director to serve as the strategic lead for Pluto's flagship brand campaigns and seasonal brand moments. This person will own campaigns end to end, from translating research and audience insights into strategy, to leading cross-functional kickoffs with Creative, Media, Social, PR, and CRM, to overseeing execution and delivering post-campaign recaps. They'll also manage a Marketing Coordinator and prepare exec-ready updates for senior leadership. We need someone who can step in quickly, hit the ground running on in-flight work, and keep momentum on Pluto's brand priorities.

This role will participate in Global initiatives, any international or global experience would be preferred.

Experience with overseeing brand campaigns with paid media who can lead the initiatives for a full lifecycle project.

What are the TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered?

Bachelor's degree or equivalent professional experience.
8-10 years of relevant marketing experience, with demonstrated ownership of integrated brand campaigns from strategy through execution.
Strong foundation in brand strategy, positioning, messaging, and creative development.
Experience developing campaigns across paid, owned, and earned channels, including working closely with media teams.
Ability to translate research, audience insights, and performance data into actionable marketing recommendations.
Proven ability to lead cross-functional teams, build alignment, and move work forward without direct authority.
Strong writing, presentation, and interpersonal communication skills, including experience presenting to senior leadership.
Excellent organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office and Google Workspace, particularly PowerPoint, Google Slides, Excel, and Google Sheets.
Familiarity with collaboration and project management tools such as Airtable, Monday.com, or Asana.
Availability to work on-site in Burbank five days per week for the duration of the assignment.
Nice to Have:

Experience in entertainment, streaming, media, advertising, or consumer brand marketing.
Experience implementing a brand refresh or repositioning.
Experience managing or mentoring junior team members.
Familiarity with AI tools, including Claude, and their practical application to research, planning, and workflow efficiency.
Knowledge of the free ad-supported streaming television (FAST) landscape.
Job Description:

Director, Brand Marketing, Pluto TV

Burbank, CA | On-site, five days per week

ABOUT SKYDANCE DTC

Skydance DTC brings together Paramount+ and Pluto TV, connecting audiences with entertainment, news, sports, and live events through subscription and free streaming services. Pluto TV offers hundreds of live channels and thousands of movies and television shows on demand, all for free.

OVERVIEW

Skydance DTC is seeking a Director of Brand Marketing to provide temporary parental leave coverage on the Pluto TV Brand Marketing team. Reporting to the VP of Brand Marketing, this role will translate business priorities, audience insights, and programming opportunities into integrated campaigns that build awareness, strengthen brand affinity, and drive viewing.

The Director will own campaign strategy, planning, and execution, working across Creative, Content/Programming, Media, Social, PR, CRM, Consumer Insights, Campaign Management, Partner Marketing, and Production. They will take ownership of work already in development, lead upcoming campaigns, and ensure teams are aligned on objectives, creative direction, deliverables, and timing.

The ideal candidate brings strong strategic judgment, creative instincts, and follow-through. They can turn research into a clear brief, give thoughtful creative feedback, and keep complex campaigns moving across multiple teams. They are highly organized, proactive, and comfortable making decisions, building relationships, and communicating with senior leadership.

CORE RESPONSIBILITIES

Brand Strategy & Creative Development

Develop brand and campaign strategies grounded in business objectives, audience insights, and Pluto TV's content offering.
Translate strategy into clear briefs that define the audience, objectives, messaging, and creative opportunity.
Lead flagship brand campaigns, seasonal initiatives, and cultural moments that give audiences compelling reasons to watch Pluto TV.
Guide creative development, providing clear feedback that connects the work to the brief and campaign objectives.
Apply Pluto TV's refreshed positioning, messaging, and visual identity consistently across campaigns, channels, and work developed with global partners.
Integrated Campaign Planning & Execution

Own campaigns from initial brief through launch and recap, serving as the central marketing lead across participating teams.
Build integrated plans with Creative, Media, Social, PR, CRM, Programming, and other partners, defining how each channel contributes to the campaign.
Lead kickoffs and campaign discussions that establish clear priorities, responsibilities, and next steps.
Partner with Campaign Management, Partner Marketing, and Production to coordinate deliverables, timelines, and approvals.
Anticipate challenges, resolve competing priorities, and escalate decisions early to keep work moving.
Ensure campaign execution delivers on the strategy across creative, media, and supporting marketing activity.
Research, Measurement & Reporting

Partner with Consumer Insights and cross-functional teams to establish campaign objectives and measures of success.
Interpret audience research, brand tracking, and campaign performance to inform strategy and creative development.
Lead campaign recaps, bringing together results, learnings, and recommendations for future work.
Track entertainment, streaming, competitive, and consumer trends to identify relevant opportunities for Pluto TV.
Team Leadership & Communication

Provide day-to-day direction and mentorship to a Marketing Coordinator, in partnership with the Sr. Manager and VP of Brand Marketing.
Develop clear, compelling presentations, planning documents, and executive updates.
Keep stakeholders informed of campaign progress, key decisions, and issues requiring input.
Maintain clear documentation of campaign plans, decisions, results, and outstanding work to support continuity and a smooth transition at the end of the assignment.
QUALIFICATIONS

Required

Bachelor's degree or equivalent professional experience.
8-10 years of relevant marketing experience, with demonstrated ownership of integrated brand campaigns from strategy through execution.
Strong foundation in brand strategy, positioning, messaging, and creative development.
Experience developing campaigns across paid, owned, and earned channels, including working closely with media teams.
Ability to translate research, audience insights, and performance data into actionable marketing recommendations.
Proven ability to lead cross-functional teams, build alignment, and move work forward without direct authority.
Strong writing, presentation, and interpersonal communication skills, including experience presenting to senior leadership.
Excellent organizational skills and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.
Proficiency in Microsoft Office and Google Workspace, particularly PowerPoint, Google Slides, Excel, and Google Sheets.
Familiarity with collaboration and project management tools such as Airtable, Monday.com, or Asana.
Availability to work on-site in Burbank five days per week for the duration of the assignment.
Preferred

Experience in entertainment, streaming, media, advertising, or consumer brand marketing.
Experience implementing a brand refresh or repositioning.
Experience managing or mentoring junior team members.
Familiarity with AI tools, including Claude, and their practical application to research, planning, and workflow efficiency.
Knowledge of the free ad-supported streaming television (FAST) landscape.

Enable Skills-Based Hiring No Will this non-staff worker have direct contact with minors?
Additional Details

Will this non-staff worker have direct contact with minors? : No
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