Digital Marketing Coordinator

Digital Marketing CoordinatorThe Digital Marketing Manager is responsible for Email and Social Media Marketing which includes creating original text and video content, managing posts, and responding to followers. You will manage our company image in a cohesive way to achieve our marketing and branding goals. Candidate should be current on the latest digital technologies, social media trends, and be familiar with web design.Social mediaDevelop and manage the social media strategy and content calendar for the brand, each production, the Academy, Development and Education programsShoot and edit original short-form video (Reels, TikToks) and photos, including behind-the-scenes rehearsal, costume shop and backstage contentTurn footage from the company photographer into platform-ready postsWrite captions and publish across Facebook, Instagram, TikTok, YouTube, Pinterest, LinkTree, and LinkedInProvide social-ready creative and copy to outside paid digital agencyManage community engagement, including replying to comments and direct messagesCoordinate content and filming access with Artistic staff and dancers based on AGMA guidelinesTrack trends and adapt content to keep BalletMet relevant to new audiencesEmail marketingPlan, build and send all email campaigns in Constant Contact, including season and single-ticket sales campaigns, pre-show patron information and post-show follow-upsPull and segment audience lists from TessituraBuild and maintain automated email series, such as welcome and renewal remindersCoordinate send schedules with Development and the Academy to avoid over-mailing patronsTest subject lines, timing and content to improve resultsReport monthly on social and email performance, connecting results to ticket salesWebsiteUpdate performance and event pages in WordPress siteCreate and update blog posts for performancesUpdate SEO as neededOtherAttend dress runs and public performances to assist with capture of images/video as needed.Other duties as assignedQualificationsMinimum of 2 years of experience managing social media and email for an organization or brandPhotography/Filming experienceA portfolio of short form video you personally shot and editedStrong writing and proofreading skills with a clear, engaging brand voiceBallet/Dance background requiredExperience with Constant Contact or a similar email platformComfort with mobile and desktop video editing tools such as CapCut, Adobe Premiere or similarExperience with WordPress is helpfulExperience with Tessitura or another ticketing CRM is a strong plusGeneralSome night and evening work is requiredMust be able to work independently in a team-oriented environment