Director of Performance Marketing

For our client, we are seeking a Director of Performance Marketing to join the team of a leader in the Finance & Insurance space.
This leader is looking for someone to own performance marketing strategy and execution across digital channels, with a strong focus on scalable customer acquisition and measurable growth. The role will partner closely with Sales, RevOps, Product, and the brand team to improve funnel performance, optimize conversion, and strengthen the customer journey. You will also help shape the team, agency relationships, marketing operations, and analytics needed to support both self-serve and broader acquisition goals.
Location: Remote
Compensation: $200,000 – $240,000 annually
Responsibilities

Run daily performance marketing and digital channel execution while building a strong team
Own paid acquisition strategies across various digital platforms
Enhance customer acquisition cost (CAC) and channel ROI through testing and data analysis
Collaborate with Sales and RevOps on ideal customer profiles and campaign planning
Manage agency partners to meet clear goals and timelines
Oversee the marketing tech stack and ensure effective data flow
Drive top-of-funnel acquisition for self-serve offerings
Partner with Product on activation experiments and conversion optimization
Define and report on growth KPIs across acquisition and revenue
Optimize the company’s website for discoverability and conversion
Grow organic traffic through technical SEO and site optimization
Increase visibility on AI discovery platforms through Generative Engine Optimization (GEO)
Coordinate product launches with the brand team for effective messaging
Create high-performing content across multiple channels
Ensure compliance and accuracy in all marketing claims
Qualifications

8+ years in growth, digital, or performance marketing, preferably in fintech or B2B SaaS
Experience managing teams or agencies with a proven track record
Hands-on expertise in SEO, paid acquisition, and website optimization
Familiarity with sales-led acquisition and intent-based targeting
Strong analytical skills grounded in research and customer insights
Excellent writing and storytelling abilities
Technical proficiency with modern marketing and analytics tools
Collaborative mindset with a focus on action and strong values
Benefits

Medical, dental, and vision insurance
Paid time off
401(k) plan
Equity compensation eligibility
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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