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Lifecycle Marketing Lead, Data-Driven Cross-Channel Programs

OneMain Financial Group · Baltimore, MD, USA ·

Job type:
Full Time

OneMain Financial is seeking a Marketing Customer Lifecycle & Communications Program Lead to drive data‑driven lifecycle strategies that engage customers and coordinate cross‑channel testing. You will connect Analytics, Operations, Product, Technology, and Compliance to execute impactful programs.
The role requires strong customer focus, rigorous testing, and the ability to influence outcomes with autonomy and accountability while partnering with leaders across the enterprise.

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