Senior Director, Brand Marketing

The Senior Director, Brand & Product Marketing serves as a strategic marketing leader accountable for driving brand equity, portfolio innovation, and revenue growth across VCA's nationwide network of primary care and specialty/emergency hospitals. This leader owns the vision, development, commercialization, and performance of a portfolio of products, digital experiences, care solutions, and strategic partnerships that expand access to veterinary care, deepen client engagement, and accelerate sustainable business growth. They are responsible for guiding multi-site B2B and B2C initiatives to achieve enterprise OGSM (Objectives, Goals, Strategies, and Measures) targets.
Serving as the intersection of product strategy, customer experience, operational execution, and commercial performance, this leader identifies emerging market opportunities, develops new growth platforms, and creates innovative solutions that strengthen VCA's competitive advantage in an evolving pet healthcare landscape.
The role is accountable for building and executing a multi-year product roadmap that advances VCA's strategic priorities, including care access, digital engagement, preventive care adoption, client retention, and lifetime customer value. This includes leadership of existing growth platforms such as CareClub®, myVCA, insurance and financing partnerships, as well as the development of future products, services, and care models that will fuel VCA's next phase of growth.
As a member of the Brand and Consumer Growth Leadership Team, this leader partners across Operations, Medical Excellence, Technology, Digital Product, Analytics, Finance, Strategy, and Marketing to identify opportunities, prioritize investments, and drive measurable enterprise outcomes.
The Senior Director leads a high-performing team spanning product management, growth strategy, innovation, lifecycle marketing, analytics, and partner management while fostering a culture of experimentation, customer-centricity, and innovation.
This role requires associates to work out of a MVH North America hub location - Vancouver, WA | Santa Monica, CA
Essential Responsibility/Tasks: Product Strategy & Growth Innovation: Lead the development and deployment of holistic, 360-degree brand, care access, and product marketing strategies across ~1,000+ primary care and specialty/emergency veterinary hospitals. Drive long-term product roadmaps, innovation pipelines, and positioning for subscription models (CareClub®), digital client solutions (myVCA), and partner programs (Trupanion) to deliver volume, revenue, and market share objectives.
People Leadership & Team Development: Direct, mentor, and empower three direct reports supporting (1) CareClub, (2) Brand Support, and (3) Brand Care & Product Strategy. Set clear KPIs, foster professional growth, allocate resources effectively, and nurture a high-performing, outcomes-driven, and collaborative team culture.
Cross-Functional & Ecosystem Collaboration: Align executive leadership, Medical Operations, and Field Operations to champion national and local marketing initiatives. Collaborate across MVH and Mars Petcare divisions to unlock ecosystem synergies, share best practices, and co-create customer-centric solutions.
Specialty & Primary Care Growth (B2B & B2C): Oversee strategic programs targeted at expanding both B2B veterinary referral networks (strengthening relationships with referring general practice veterinarians and board-certified specialists) and direct-to-consumer (B2C) pet owner engagement, awareness, and retention. Develop and lead VCA's multi-year growth product strategy, identifying new platforms, services, capabilities, and business models that strengthen customer acquisition, retention, and lifetime engagement.
Creative Direction, Campaign Execution & Field Enablement: Direct end-to-end creative and promotional campaigns from concept through local execution. Ensure operational readiness across hospital teams through comprehensive training, toolkits, and clear communication frameworks to drive consistent client-facing execution.
Analytics, Forecasting & Performance Optimization: Establish robust KPIs, reporting frameworks, and demand forecasting models. Mine client, operational, and market data to extract actionable insights, track ROI, optimize marketing spend, and agilely pivot strategies against competitive headwinds.
Budget Management & Governance: Oversee portfolio marketing budgets, agency contracts, and vendor allocations, ensuring financial stewardship and maximum return on investment. Fulfill other related leadership duties as assigned.
Education/Experience: Bachelor's Degree in Marketing, Business Administration, Healthcare Administration, or related field (or equivalent combination of education and experience) / Preferred - Master of Business Administration (MBA) or related advanced degree 10+ years of progressive marketing experience spanning B2B and B2C brand/product marketing; demonstrated succ

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