Lifecycle Marketing Automation Specialist

Middlesex Savings Bank is seeking a Marketing Automation & Campaign Specialist in Westborough, MA to design, execute, and optimize automated marketing programs across email and digital channels. You will build customer journeys, segment audiences, and drive data-driven communications through the CRM and marketing automation platform.
The role collaborates with cross-functional teams to support enterprise campaigns for consumer and business lines, and to report on performance with a focus on

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