Brand & Digital Marketing Manager

BHSDM is seeking a Brand & Digital Marketing Manager to strengthen the division’s brand presence, expand its digital reach, and develop compelling content that communicates our expertise across real estate development, architecture, design and lifestyle. Reporting directly to the Chief Marketing Officer, this role will oversee the planning and execution of integrated brand and digital marketing initiatives across social media, web, email, and other channels. The ideal candidate is a strategic and creative marketer with exceptional writing skills, a strong understanding of digital marketing and the modern consumer, and a instinct for identifying opportunities to build engagement, elevate brand visibility, and support business development.
RESPONSIBILITES Brand Strategy and Communications: Maintain brand consistency and elevate the BHSDM brand and portfolio across digital, print, social, email and other customer and broker touch points
Develop and execute marketing and communications calendar in collaboration with senior marketing leadership
Translate market research, consumer insights, and industry trends into compelling content that demonstrates BHSDM’s expertise and market perspective
Edit corporate communications, newsletters, market insights, social content and other thought leadership materials
Coordinate the production and distribution of the semiannual portfolio
Content & Creative Management: Collaborate with the VP of Research, and broader marketing team to develop content that showcases BHSDM’s expertise, research, experience, people and development portfolio
Manage editorial calendars and coordinate the timely delivery of content across marketing channels
Maintain an organized library of photography, video, rendering, and other brand assets, ensuring materials are accessible and properly managed
Oversee the development of corporate marketing materials and client engagement initiatives, including digital communications, gifting, and related brand experiences
Ensure content and creative assets are accurate, on-brand, and tailored to their intended audiences
Manage and evolve proprietary website
Identify and support strategic partnership opportunities across architecture, design, art, culture, media and related industries
Coordinate partnership activations and collaborative marketing initiatives that expand brand and project visibility
Support business development efforts by developing compelling content and communications that demonstrate BHSDM’s heritage, market knowledge, and $30B portfolio of completed work
Qualifications: Strong writing, editing, and storytelling skills, with the ability to translate complex market information into clear, engaging content
Bachelor’s degree in marketing, communications, journalism, business or a related field
Demonstrated experience managing social media, email marketing, and digital campaigns
Proficiency in relevant marketing platforms and tools including email marketing systems, social media management platforms, Canva, Adobe Creative Suite, Google Analytics and Microsoft Office
Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced industry
An interest in luxury real estate, architecture, interior design, and the broader cultural landscape
Experience in real estate, luxury brands, architecture, interior design, hospitality or other design-oriented industries is preferred
Compensation and benefits: Annual bonus.
Company-assisted health insurance.
Vacation, sick, holiday, and personal time.

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