Customer Marketing Manager

Job Title:

Customer Marketing Manager

Location:

Remote (US-based)

Reports To:

VP Marketing

About DeepHow
DeepHow is a Physical AI platform for industrial manufacturing, pharmaceuticals, and utilities that helps organizations capture expert know-how, turn it into dynamic work instructions, and drive verified execution on the front line.

The platform spans knowledge capture and sharing, AI-powered verification through Smart Compare and photo/video validation, and time and motion intelligence through guided workflows, SOP adherence, and real-time execution visibility. DeepHow supports customers from knowledge capture to verified execution, with strategic account expansion often centered on verification, AI-guided workflows, and time and motion intelligence.

Role Overview
This is a hands-on leadership role. You will set the plan and personally build and execute programs that grow existing accounts, demonstrate customer value, and develop customer advocates

Key Responsibilities
Account expansion

Partner with Sales, Account Management, and Customer Success to prioritize existing customers and develop marketing plans aligned with account-level expansion goals.

Design and execute targeted campaigns that expand DeepHow’s presence across sites, business units, and buying groups within existing accounts.

Help customer champions build support internally. Equip them with business cases, results presentations, internal success stories, and use-case examples that help them introduce DeepHow elsewhere in their organization.

Promote relevant new capabilities and releases to existing customers, supporting adoption and expansion into additional use cases.

Document and communicate customer value

Work with customers to substantiate measurable improvements and translate those results into business outcomes that matter to senior decision-makers.

Produce case studies, customer videos, executive quotes, and ROI narratives. Maintain an accessible, current library of customer proof that the go-to-market team can readily use.

Customer advocacy and references

Partner with Customer Success and account teams to identify, recruit, and nurture customer champions, from practitioner to executive sponsors.

Recruit and prepare customer speakers for industry events, trade shows, and webinars, and coordinate customer participation in analyst and press opportunities.

Manage a customer reference program that connects qualified prospects with relevant peers by industry, use case, and role.

Required Experience

8+ years of B2B marketing experience, including substantial ownership of customer marketing, expansion marketing, or enterprise account-based marketing programs.

A demonstrated track record of driving expansion pipeline and contributing to revenue growth within large enterprise accounts, working closely with Account Executives and Customer Success.

Ability to understand operational challenges and communicate effectively with manufacturing leaders, with the curiosity and confidence to spend time on the plant floor.

Strong storytelling skills, with the ability to translate operational results into clear executive narratives and compelling video or written case studies.

Experience navigating legal and communications approvals for customer stories at large enterprises.

Ability to set priorities, build programs, and execute effectively with a lean team.

Willingness to travel to customer sites and events.

Preferred

Experience marketing enterprise software to manufacturing or other industrial customers.

Familiarity with pharmaceutical manufacturing or other regulated industries and their approval processes.

Working knowledge of Lean, continuous improvement, or operational excellence.

Experience building a customer marketing function at a growth-stage company.

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