Social Media Content Creator & Account Coordinator (Part-Time, NYC)

Location: New York City, NY - must be available for in-person content shoots throughout NYC

Position: Part-Time: 20 - 30 hours per week

LaLa Media is a social-first creative agency specializing in content creation, social media strategy, and brand development. We work closely with brands across food, beverage, hospitality, lifestyle, and entertainment to create engaging, culturally relevant content designed specifically for today's social platforms.

Location: New York City, NY - must be available for in-person content shoots throughout NYC

Position: Part-Time: 20 - 30 hours per week

Industry: Social Media, Content Creation & Digital Marketing

About LaLa Media
LaLa Media is a social-first creative agency specializing in content creation, social media strategy, and brand development. We work closely with brands across food, beverage, hospitality, lifestyle, and entertainment to create engaging, culturally relevant content designed specifically for today's social platforms.

The Role
We are looking for a NYC-based Social Media Content Creator & Account Coordinator to join our growing team.

This is a hands-on creative and coordination role for someone who understands what performs on TikTok and Instagram, has a strong eye for aesthetics, and is naturally plugged into social media trends, internet culture, and emerging content formats.

You'll work directly alongside LaLa Media's two founders, helping create content for our clients while supporting the day-to-day management of multiple social media accounts.

The ideal person doesn't need extensive professional production experience. We're looking for someone who is creative, motivated, organized, and confident in their own judgment. We can teach the technical side of content creation, but having a natural eye for content, strong ideas, and a willingness to take initiative is essential.

This position is part-time to start, with opportunities to grow into additional responsibilities as our agency continues to expand.

Responsibilities

Plan and coordinate content shoots with clients alongside the LaLa Media team

Attend in-person content shoots throughout NYC, capturing high-quality photo and video content primarily on an iPhone

Film short-form vertical videos for Instagram Reels and TikTok

Capture food, beverages, hospitality spaces, products, lifestyle moments, and trend-based concepts

Follow creative briefs, content strategies, and shot lists while bringing your own creative ideas to each shoot

Independently make creative decisions on-site, adjusting angles, concepts, and shots when needed

Complete basic short-form video editing, including trimming footage, arranging clips, adding text overlays, and editing within CapCut

Assist in creating and maintaining content calendars across multiple client accounts

Schedule social media posts through our scheduling platform, including captions, Reel covers, and other necessary assets

Help coordinate the day-to-day operations of client social media accounts alongside the founders

Stay current on TikTok and Instagram trends, trending sounds, pop culture, and broader internet culture

Communicate directly with clients when needed, helping coordinate shoots, content needs, and timelines

Work closely with the LaLa Media team to ensure content is organized, completed, and delivered on schedule

Who We're Looking For

Must be based in NYC or able to reliably travel throughout the city for content shoots

Strong understanding of TikTok, Instagram Reels, and current social media culture

A natural creative eye for aesthetics, framing, angles, and visual storytelling

Comfortable filming high-quality social content on an iPhone

Basic knowledge of CapCut and short-form video editing

Strong interest in food, beverage, hospitality, lifestyle, and product content

Creative, fun, and full of ideas, with an understanding of what makes content engaging

Highly motivated, proactive, and willing to take initiative

Organized and detail-oriented, with the ability to manage multiple accounts, calendars, and deadlines

Comfortable making quick creative decisions and adapting when something isn't working

Confident working independently without needing constant direction

Strong communication skills and the ability to work with different personalities in client-facing environments

Reliable, flexible, and comfortable working in fast-paced environments

Previous social media, content creation, or account coordination experience is preferred, but a strong portfolio or personal social media presence can also demonstrate experience

Position Details

Location: New York City, NY

Schedule: Part-time, approximately 20 hours per week

Work Environment: Hybrid - a combination of in-person client content shoots and remote work

Equipment: Must have your own iPhone for content capture. Additional production equipment, including microphones, tripods, and lighting, will be provided by LaLa Media.

Growth Opportunities: This role has the potential to expand in responsibilities and hours as the agency grows.

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