Director of Public Affairs - TP60083584

Information & Communications Spec II (NS) Position Number 60083584 Grade NC13
About Us The North Carolina Department of Natural and Cultural Resources (DNCR) enriches people's lives through education and stewardship of North Carolina's natural and cultural resources. DNCR manages over 100 locations across the state, including historic sites, museums, state parks, trails, aquariums, the North Carolina Zoo, the Library of North Carolina, the State Archives, the North Carolina Arts Council, the African American Heritage Commission, the American Indian Heritage Commission, the State Historic Preservation Office, the Office of State Archaeology, the Highway Historical Markers program, the North Carolina Land and Water Fund, and the Natural Heritage Program. These programs and places unite North Carolinians, create a shared identity, and provide common ground. For more information, please visit www.dncr.nc.gov. We encourage you to apply to become a part of our team.
Description of Work This position has oversight of all of Tryon Palace's advertising and marketing efforts, providing insight and leadership for promotional materials, policies, contracts, and vendor relationships. This position also oversees staff responsible for all special event rentals at Tryon Palace. This position will supervise the graphic artist, social media marketing manager, and special events manager.
Key Responsibilities Plan and direct all marketing and tourism promotion to grow visitation and receipts for Tryon Palace.
Develop annual marketing plan based on analysis of current audience trends, tourism industry demographic data, and information gained via surveys.
Develop and maintain media contacts, media mailings, and media email lists for ongoing dissemination of information about Tryon Palace and its programs and events.
Ensure Tryon Palace image/branding meets the standard for all signage, brochures, mailings, etc.
Manage the advertising and marketing annual budget.
Oversee the venue rental policies, contracts, and fee structures.
Function as spokesperson for tourism-oriented and promotional opportunities with radio, television, and newspaper interviews as directed by the Executive Director.
Knowledge Skills and Abilities/Management Preferences Please note: Job postings close at 11:59:59 p.m. the night before the listed Posting End Date above.
Recruitment Range: $50,088.00 - $62,062.00
To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.
Candidates meet the minimum qualifications of this position if they meet the minimum education and experience listed on the vacancy announcement. Vacancy specific knowledge, skills, and abilities (KSAs) and/or management preferences are not required.
Applicants who possess the following are preferred: Experience in desktop publishing, use of digital cameras, editing paper and electronic presentations
Experience making effective public presentations
Position/Physical Requirements Must be available to work the schedule of Monday - Friday 8:00am - 5:00pm with occasional evening, weekend and holiday work required as needed.
Must be able to stand and walk for extended periods of time.
Must have a valid driver's license issued from within the United States or be able to obtain one within 90 days of employment.
This position is located at: 529 South Front Street New Bern, NC 28562
This is a repost. Previous applicants are still being considered and do NOT need to reapply.
Minimum Education and Experience Some state job postings say you can qualify by an "equivalent combination of education and experience." If that language appears below, then you may qualify through EITHER years of education OR years of directly related experience, OR a combination of both. See the Education and Experience Equivalency Guide for details.
Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.
Division Description Tryon Palace welcomes, inspires, and engages all visitors and patrons to discover eastern North Carolina's rich and dynamic history. At Tryon Palace, North Carolina's first permanent colonial and state capitol, we interpret the history of our community and state using living history, programming, and exhibits to present an authentic view. With scholarship and integrity, we preserve and interpret buildings, landscapes, collections, and gardens that t

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