Brand Manager

You'll be the face of the brand a lot of the time, at gyms, events, campuses, and in stores. This only works if it's an authentic fit. If you don't already live in and/or understand gym, sports, creator, and streamer culture, please don't apply.
On site at our South Bay HQ, plus field days and some weekend events.
About MAC
MAC is the cleanest energy drink on the market: 200 mg caffeine, zero sugar, ketones, Cognizin, B6 and B12. Backed by Conor McGregor, Ryan Garcia, and a roster of fighters, streamers, and creators. We launched in July 2026 and did $2M in our first 90 days. We're #1 in our category on TikTok Shop, the top beverage launch on Amazon in 2026, and launching nationally in several thousand stores in 2027.
The Role
MAC is building a ground game across Southern California, and the Brand Manager owns it. Community comes first. You'll grow our ambassador signups into a real community across gyms, jiu-jitsu academies, fight events, campuses, and retail. You'll also run events, partnerships, gifting, and retail marketing with the sales team.
What You'll Do
Community
Build and run the MAC ambassador program across SoCal, scaling from signups to thousands of active members
Build the systems and tools that keep a consistent conversation going with advocates across social, email, and owned channels
Turn followers, subscribers, and site visitors into ambassadors and super fans
Events and partnerships
Own event marketing: fight nights, gym activations, sampling, and pop-ups
Build partnerships with gyms, academies, teams, and brands that fit MAC
Manage inbound product requests and gifting, and judge each one on fit and ROI
Retail
Partner with sales on demos, displays, sampling, and promos in the stores we're already in
Produce POS and activation materials
Reporting
Report community growth, activation results, and ROI to the CMO
Who You Are
You've built a community before and can show it
You have existing relationships across SoCal, especially in gym, sports, and creator culture
You have event and retail marketing experience
You're data driven and show the impact of every dollar
You're insanely organized and nothing gets dropped
You're relentless, with a startup mentality
You're comfortable leading junior team members and working alongside our content team
The Details
Full time
On site at our new South Bay HQ, which has its own gym and content studio, plus field days across SoCal

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