Digital Marketing & Social Media Coordinator

About the Role Our client, a vibrant and growing online business operating in Welkom, Free State, is actively seeking a creative and driven Digital Marketing & Social Media Coordinator. This role is ideal for an enthusiastic individual looking to contribute to the company's online growth through engaging content creation and strategic social media management. You will be responsible for developing and executing social media campaigns, managing online advertising efforts, and assisting with various digital marketing initiatives. The successful candidate will possess a strong understanding of social media platforms, content creation, and digital marketing best practices. This is an excellent opportunity to gain hands-on experience and make a tangible impact within a supportive team environment in Welkom.
Key Responsibilities Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
Monitor social media channels for industry trends, customer feedback, and competitor activity.
Assist in the creation and management of paid social media advertising campaigns.
Engage with the online community, respond to comments and messages, and foster positive brand interactions.
Support the creation of digital marketing materials, including website content, email newsletters, and blog posts.
Track and analyze social media and website performance metrics, providing regular reports on key findings.
Collaborate with the marketing team to brainstorm and implement new digital marketing strategies.
Conduct research on relevant industry topics and keywords to inform content strategy.
Assist with other digital marketing tasks as assigned by the marketing manager.
Requirements Previous experience or a strong academic background in digital marketing, social media, or communications.
Proficiency in major social media platforms and social media management tools (e.g., Buffer, Hootsuite).
Excellent content creation skills, including writing, basic graphic design, and an eye for visual appeal.
Understanding of SEO principles and digital marketing best practices.
Familiarity with website analytics tools (e.g., Google Analytics).
Strong organizational skills and the ability to manage multiple tasks simultaneously.
Excellent written and verbal communication skills.
A proactive attitude and a passion for digital marketing and social media.
Currently pursuing or possessing a degree in Marketing, Communications, or a related field is a plus.
Benefits Our client offers a competitive salary for this full-time position, with the flexibility of remote work for individuals based in or near Welkom, Free State . You will gain valuable experience working on diverse digital marketing projects. The company provides opportunities for learning and professional development, including access to online courses and industry webinars. We foster a collaborative and inclusive work culture where your contributions are valued. This role is perfect for someone looking to kickstart or advance their career in the exciting world of digital marketing.

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