Director of Marketing

Principal Responsibilities:
TECHNICAL

Ensures the budgeted revenue goals are met or exceeded.

Increases the number of referrals and admissions to meet revenue budgeted goals.

Conducts sales calls to designated referral sources target in the quarterly marketing plan.

Provides product development from information obtained through referral sources.

ADMINISTRATIVE

Supports the overall goals of the Company and Center.

Ensures information, i.e., clinical, financial referral, exchange, sufficient for completing admissions.

Attends and, when appropriate, facilitates all Center marketing meetings and conferences.

Attends all Company meetings, education and training sessions as required.

Conducts Hospital on-site assessments if needed.

Develops, coordinates, implements promotional events, i.e., Open House, advertising.

QUALIFICATIONS

Bachelor’s Degree in Marketing, health care or related business field preferred.

Knowledge of managed care industry, managed care hospital and physician referral networks.

Minimum of 2 years direct health care sales experience with census and patient mix development track record preferred.

Professional appearance, enthusiasm, assertive behavior demonstrating ability to establish internal and external relationships and a desire to succeed.

Prefer experience in market research and product development.

Prefer experience in conducting in house marketing meetings.

CONSUMER SERVICE

Presents professional image to consumers through dress, behavior and speech.

Adheres to Company standards for resolving consumer concerns.

Ensures that all patient/resident rights are protected.

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