Advertising Strategist - Amazon
Senior-level digital strategist responsible for owning and optimizing Amazon advertising campaigns, driving performance and ROI through data-driven decision-making. Acts as a subject matter expert, leads key initiatives, and mentors junior team members while partnering cross-functionally to align strategy with client goals.
Responsibilities
- Own and manage Amazon search advertising campaigns across multiple clients
- Develop and execute digital advertising strategies to drive ROI and performance
- Analyze campaign data and translate insights into actionable optimization plans
- Align advertising strategies with overall retail and client business objectives
- Conduct market research and competitor analysis to inform campaign direction
- Identify and implement opportunities to improve campaign performance and impact
- Communicate regularly with internal teams and clients on performance and strategyLeverage tools (including AI) to improve efficiency and campaign outcomes
- Lead projects and drive initiatives that improve operational performance and client satisfaction
- Serve as a subject matter expert (SME) in key functional areas and contribute to training content
- Mentor junior team members and support team development
- Participate in team scrums, training, and ongoing knowledge development
- Ensure performance meets or exceeds established KPIs
Requirements
- Bachelor’s degree or equivalent experience in Marketing, Business, or related field
- 5+ years of digital marketing experience, including agency experience
- Strong experience with Amazon Ads (Amazon Ad Console required)
- Experience with additional platforms (Google Ads, Walmart Connect, or similar) preferred
- Proven ability to manage and optimize performance-driven ad campaigns
- Strong analytical, data-driven mindset with ability to interpret and act on data
- Excellent communication skills with both internal teams and clients
- Strong project management skills and ability to lead initiatives
- Proficiency in Excel/Google Sheets for data analysis and reporting
- Ability to manage multiple priorities in a fast-paced environment
- Experience mentoring or training junior team members preferred
Salary Expectations
- $90-150k
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