Lifecycle Marketing Manager

For our client, we are seeking a Lifecycle Marketing Manager to join the team of a leader in the Healthcare space.
This role will shape and execute lifecycle strategies that drive provider activation, engagement, and retention across the customer journey. You will partner closely with Product and Product Marketing to align messaging, triggers, and campaigns with product priorities and business goals. The position calls for a hands‑on marketer who can combine strategic roadmap thinking with strong experimentation and data‑driven optimization.
Location: Remote
Compensation: $121,600 - $190,000 annually
Responsibilities Build and evolve the lifecycle program to improve provider engagement
Design the provider journey to support activation and long-term retention
Own segmentation, triggered messaging, and campaign execution
Create a continuous test-and-learn process to improve program performance
Collaborate with cross-functional partners to align lifecycle initiatives with product priorities
Measure and analyze lifecycle results to guide future investment decisions
Qualifications 5+ years of experience in a marketplace, subscription, or product-led environment
Experience building lifecycle programs that influence customer behavior change
Ability to develop strategic roadmaps and execute them hands‑on
Strong experimental mindset with a focus on learning and improvement
Proficiency using behavioral data for segmentation and triggered experiences
Experience collaborating with Product and Product Marketing teams
Benefits Equity compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work‑from‑home stipend
Therapy reimbursement
16‑week parental leave for eligible employees
Fertility reimbursement and membership
13 paid holidays plus company holiday break
Flexible PTO
EAP
Training and professional development
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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