Senior Director, Global Myopia Marketing

At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com .
This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
This position requires full-time onsite work (5 days per week) in Victor, NY
As the global brand leader , this role owns:
The MiSight brand positioning and long-range growth strategy
Development of globally aligned, insight-driven brand platforms
Integration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)
Translation of strategy into scalable global toolkits and demand-generation frameworks
The role partners closely with the Global Sr. Director, Myopia Commercial Lead (sales execution, go-to-market models) to ensure brand strategy is effectively activated in-market and delivers against revenue, penetration, and category growth objectives. Specifically, the Global Marketing Director is expected to own:
Global accountability for MiSight 1 day brand strategy and performance
Strategic leadership across myopia management portfolio positioning
Direct influence on innovation pipeline, lifecycle strategy, and category development
Extensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country Teams
This senior leadership role is responsible for defining and advancing the global brand strategy for CooperVision's Myopia Management portfolio, with primary accountability for MiSight 1 day as the flagship brand. The role will reframe and elevate the category narrative-positioning MiSight not only as a product, but as the continuing foundation of CooperVision's leadership in myopia management. It will drive a unified global brand vision that connects clinical efficacy, practitioner adoption, and parent/patient demand creation.

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