Digital Content Specialist

Location 2421 AZTEC RD NE,Albuquerque, NM, 87107-4200,United States
Base Pay $24.41 - $24.41 / Hour
Job Category Digital Content Creation, Social Media Marketing, Graphic Design & Video Editing
Employee Type Non-Exempt

Content Creation and Content Adaption
1. Design graphics for social media platforms and email marketing campaigns under the direction of the Senior Graphics Designer.
2. Work closely with the video producers and implement AI tools to create and edit short-form video content that can be individually catered to platforms such as Instagram, Facebook, YouTube, X, TikTok etc.
3. Write captions, headlines, and short-form text for use in social media and other digital content.
4. Ensure all content meets brand standards and platform-specific requirements and best practices.
5. Oversee and implement certain website content including videos, blogs and podcasts.
6. Work with staff to edit and design presentations for staff meetings and internal events.
7. Under the supervision of the Senior Graphic Designer, design and edit presentations for donor events: Three major events per year plus supplemental material for regional donor events.
8. Work closely with the Creative Manager and Senior Graphics Designer to create and update ambassador kits for donor and partner use.
9. Coordinate and assist in AV for internal meetings.
10. Create content for internal monitors.

All-Staff Meeting Coordination
11. Coordinate all logistical and content needs for three weekly all-staff meetings.
12. Reach out to worship leaders each week to confirm participation and gather song selections; sourcing correct song lyrics and building worship presentations in PowerPoint;
13. Reach out to all staff and guest presenters to confirm participation, topics, and content needs; collecting, reviewing, and preparing presenter materials including PowerPoints and supporting media.
14. Setting up the meeting room and operating AV equipment for each meeting; conducting pre-meeting checks and troubleshooting technical issues; and maintaining a forward-looking schedule of meeting content in coordination with leadership.
15. Work closely with the Creative Manager to build staff meeting schedule for entire year and coordinate parties involved each meeting.

Social Media Scheduling & Community Engagement
16. Utilize Monday.com to maintain and update the social media calendar in alignment with organizational priorities.
17. Schedule and post content both within social media platforms and using tools like HubSpot and Meta Business Suite.
18. Monitor social channels daily to respond to comments, direct messages, and tags. Route comments, questions, and requests to the appropriate departments.
19. Escalate sensitive or mission-critical interactions to the Communications Coordinator.

YouTube Channel Management
20. Maintain and update the Faith Comes By Hearing YouTube channels with new content, playlists, and descriptions.
21. Optimize video titles, tags, thumbnails, and metadata for discoverability, and audience engagement.

Social Media Analytics & Reporting
22. Track performance metrics across social platforms using tools like Meta Insights and YouTube Studio.
23. Compile weekly summaries of engagement and reach for the Digital and Print Marketing Manager and the Digital Marketing Specialist. Offer content recommendations based on performance trends.
24. Monitor trends in social media, digital storytelling, and non-profit communications.

AI Integration & Application
25. Utilize AI-powered design and content tools to create compelling content (ChatGPT, Canva, Opus Clip, Adobe Firefly).
26. Test and implement AI-driven scheduling, analytics, community engagement and content optimization tools to improve reach and drive engagement.
27. Stay informed on emerging AI trends in digital marketing and make recommendations for adoption.

Requirements
Qualifications include:
Alignment with Faith Comes By Hearing’s mission and vision.
High School Diploma
1-2 years of experience in social media marketing, marketing content creation, or a related field.
Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
Experience with a CRM tool like Monday.com, or a willingness to learn.
Experience in Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) or similar applications.
Working knowledge of social media platforms including Instagram, Facebook, YouTube, X, LinkedIn, and TikTok, including platform-specific best practices and content formats.
Familiarity with generative AI tools and an eagerness to adopt new AI-centric marketing technologies.
Firm understanding of digital technologies including CPC advertising and SEO.
Strong organizational skills, attention to detail, and collaborative mindset.
Professional communication skills and ability to work in a fast-paced environment with multiple stakeholders.
Ability to maintain discretion when acquiring, organizing, and distributing highly sensitive and/or confidential content.
Demonstrated ability to manage time, work effectively under tight deadlines, and adapt to changing priorities.

#J-18808-Ljbffr