Lifecycle Marketing Strategist (Full-time, US)

Opportunity Name: World Class CRM for 8- & 9- Figure Brands ($120k - $200k/yr)

This role is for lifecycle and retention specialists with hands-on Klaviyo and DTC experience. It is not a fit if your background is mainly in paid media, SEO, B2B marketing automation, or CRM admin/development (Salesforce, HubSpot).

About New Standard
New Standard Co. is not your typical email marketing agency. We are a team of retention specialists committed to driving revenue and loyalty through holistic, data-driven strategies. We work with brands as an extension of their team, optimizing for high-impact KPIs. In a world where acquisition costs are rising and loyalty is fading, we help brands scale sustainably by turning retention into profit.

About the Role
As a CRM Strategist specializing in Email and SMS, you will report directly to the Head of CRM Strategy and lead retention strategy and execution for top-tier 8- and 9-figure DTC brands. You’ll own client communication, campaign planning, lifecycle performance insights, and testing across Klaviyo, Postscript, and other ESPs. This is a senior, hands-on role that requires deep retention expertise, strong analytical skills, and the ability to communicate confidently with C-suite executives.

Responsibilities
Lead end-to-end retention strategy across Email and Omnichannel for high-growth DTC brands
Own campaign planning, segmentation, automation, and testing across Klaviyo, Postscript, and other ESPs
Analyze performance metrics to uncover insights and build actionable recommendations
Collaborate with copywriters, designers, and data teams to execute cohesive lifecycle campaigns
Present strategies, results, and testing frameworks directly to executive-level clients
Build retention roadmaps and ensure delivery aligns with client goals and KPIs
Document brand tone, preferences, and segmentation guidelines for consistent execution
Stay current on platform capabilities, emerging best practices, and retention trends

Qualifications
4+ years of CRM, Email/SMS, or lifecycle marketing experience for large DTC brands
Deep hands-on experience with Klaviyo and Postscript (Attentive or Braze a plus)
Experience with subscription platforms (Skio and Recharge) is highly preferred
Familiarity with mailers, loyalty programs, and mobile apps is a plus
Proven ability to manage retention programs for 8- and 9-figure ecommerce brands
Strong analytical skills and comfort working with cohort data and performance dashboards
Excellent communication skills and experience engaging with senior-level stakeholders
Must be able to work U.S. business hours

Benefits
Remote-first culture built on trust, autonomy, and accountability
Opportunity to work alongside some of the brightest minds in retention
Work with innovative brands on high-impact lifecycle strategies
Contract Opportunities also Available
A collaborative environment that values creativity, data, and growth
Leadership and career development opportunities in a growing organization
Flexible time off and a supportive, high-performance team

Additional Questions
What's the largest annual revenue account you've managed directly?
How many 8 & 9 figure brands have you worked with before?
From 1-10, how good are you at each of: Klaviyo / Copywriting / Reading Data / Handling intense C-Suite questions on the fly?