Field Marketing Manager

Run with Skiptown

Field Marketing Manager (Contract) – Charlotte, NC

Charlotte (South End & Pineville), NC | 6-month contract · 10–20 hours/week | Hybrid role (on-site & remote) | $25-$50/hour based on experience and skill set | Path to full-time: Can convert to a full-time role based on results

Reports to: Head of Marketing & Communications

About the Role
Skiptown is a premium dog care company offering daycare, boarding, grooming and more, built around a community of dogs and their people. We’re growing our Charlotte location and opening a new one in Pineville.

We’re looking for a hands-on field marketer to get out into the community, build local partnerships and turn them into new customers. It’s a part-time contract role, and it can become full-time based on results.

What You’ll Do

Launch our first franchise in Pineville: Run the presale campaign, selling memberships, daycare bundles and a founding-member offer before opening day, then plan the grand opening and preview events.

Grow our South End location: Bring in new customers and repeat visits through neighborhood outreach, referrals and seasonal promotions.

Build a local partner network: Apartment communities, vet clinics, pet retailers, employers and community groups.

Represent Skiptown at pop-ups, festivals and pet-friendly events.

Work closely with Ops: Partner with location managers and the operations team on pre-sales, events and the Pineville opening.

Track and report results: Leads, new customers, bookings and spend.

Write down what works so it becomes a playbook for future locations.

What Success Looks Like at 6 Months

Pineville location opens with revenue already booked: memberships and daycare bundles sold before opening day

South End location growth: new memberships and bundle sales that come from field marketing.

An active partner network that brings in regular referrals to both locations.

A repeatable playbook: The presale, founding-member and partner tactics are written down for our next market.

Who You Are

2+ years in field, local, event or community marketing.

A track record of grassroots work that brought in customers and revenue, not just awareness.

Based in the Charlotte area, with reliable transportation and some evening and weekend availability.

A self-starter who works well independently.

Bonus: Experience in pet care, hospitality or fitness, or with launching a new location.

If you're passionate about connecting with your community, building meaningful partnerships, and bringing creative ideas to life, Skiptown might just be your spot.

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