Vice President, Growth and Marketing

For our client, we are seeking a Vice President, Growth and Marketing to join the team of a leader in the Healthcare space.
This leader will own the growth marketing function with a focus on scaling customer acquisition, retention, and performance across the funnel in a healthcare environment. The role will partner closely with cross-functional stakeholders to align strategy, measurement, and execution with broader business objectives. This leader will also build the systems, processes, and team structure needed to support efficient, data-driven growth.
Location: Remote
Compensation: $275,000 – $325,000 annually
Responsibilities Lead the marketing organization by hiring, coaching, and performance-managing team members and external partners.
Introduce and implement innovative tactics and initiatives to drive growth.
Ensure consistent representation of the value proposition across all marketing channels and customer interactions.
Collaborate with cross-functional teams to align marketing strategies with broader business goals.
Connect team efforts with overall company objectives as the senior marketing leader.
Develop the systems and processes needed to scale the marketing organization efficiently.
Oversee paid media, lifecycle marketing, brand strategy, and growth analytics.
Qualifications 10+ years of growth, performance, or digital marketing leadership experience within high-growth environments.
Proven success scaling customer acquisition and retention while managing CAC/LTV economics.
Fluency with paid channels, with the ability to credibly challenge channel performance without day-to-day campaign management.
Experience building robust experimentation programs with measurable business impact.
Strong analytical skills with the ability to translate complex performance data into strategic actions.
Experience constructing marketing financial models and making data-driven budget decisions.
Expertise in attribution, funnel optimization, and marketing measurement frameworks.
Ability to lead and develop cross-functional teams effectively.
Benefits Opportunity to shape and lead a performance-oriented marketing function.
Collaborate with cross-functional teams in a fast-paced environment.
A significant role in influencing the strategic direction of the marketing department.
Remote work flexibility, allowing for a diverse work-life balance.
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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