Brand Director

Marine Layer is building out our creative team to reach the next phase of our ambitious brand goals; elevating our distinct POV in pursuit of becoming the next great California apparel brand. We’re looking for a Brand Content & Communications Director to drive creative strategy and the style storytelling behind every brand & seasonal customer touchpoint.

The Brand Content Director will drive a large portion of our creative production, translating what's launching into a sharp brand narrative that elevates our fashion POV. It’s important that this person has experience working in fashion apparel and is passionate about style, apparel and can demonstrate an eye for design, and visual communication, as well as a strong point of view on message.

Team & Reporting Structure

Reports to the Senior Director, Creative (CD)

In partnership with CD, BCD works closely with marketing and product teams to generate campaigns and bring our product and brand to life in an aspirational way

Directly manages copywriting and graphic design teams

Partners closely with Design & Art Production (creative producers, photography art direction)

Key Responsibilities

In Partnership with the CD, bring to life and maintain a recognizable point of view on trend, styling, and visual storytelling that customers associate with Marine Layer

Partner with Merchandising and Product teams to stay close to what's actually new, directional, or noteworthy each season

Set the content strategy for every seasonal moment, rooted in product and trend, expressed through both message and visual direction

Develop multi-channel content that drives engagement, community growth, and brand relevance

Translate commercial and launch priorities into sharp creative briefs that define narrative, visual tone, and message hierarchy for copy and graphic design

Manage and develop the Copywriting and Design teams, holding both to a consistent, elevated bar for craft, taste and On Brand Storytelling

Push design and copy to work as one idea: strong visual hierarchy paired with a clear message, not two disciplines executed in parallel

What Success Looks Like

Elevated seasonal creative output and intentional brand campaigns across all customer touch points

Customers and internal stakeholders describe Marine Layer content as having a distinct fashion point of view that is lighthearted and cool

Briefs are enriched with strategic goals and message hierarchy

The copywriting and design teams have clear direction and produce work that needs less rework or reactive editing

Qualifications & Experience

10-15 years of experience in brand, creative, or editorial leadership roles, with meaningful time in fashion, apparel, or a closely related lifestyle category

Comfort partnering with merchandising, product, and marketing teams to stay grounded in what's actually happening with product

Strong, demonstrated taste in visual design & message hierarchy: an eye for layout, typography, image selection and copywriting

Demonstrated track record of developing and communicating a fashion point of view through visual storytelling and creative direction

Experience managing and developing both design and copywriting teams, with the ability to give direct, specific creative feedback in both disciplines

Proficiency with content management systems and creative production workflows

Deep understanding of the fashion landscape, markets, trends, seasonal calendars and digital culture

Marine Layer is proud to be an equal opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.

Marine Layer is proud to be an equal opportunity employer that welcomes applicants and employees of all genders, races, backgrounds, orientations, and nationalities.

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