Social Media Specialist (TikTok)

Location: New York City (remote, NYC-based applicants only)

Type: Full-time

Want to build a brand's TikTok from day one?

JUNE is a design-led water bottle brand built around wellness, and we're launching in the US. We're hiring our first Social Media Specialist to own TikTok, behind the camera and often in front of it.

This isn't a "post what's in the content calendar" job. You'll come up with ideas alongside the Creative Director & Brand Marketing Lead, shoot them, edit them, get them live, then work out what's landing and do more of it. You'll be out on New York's streets hosting Q&As with real people, and you'll help decide how JUNE looks, sounds and feels online.

You'll be our on-the-ground person in New York. There's no office: you'll work from home (and in the streets of the city). The wider team works remotely, so you'll have autonomy and full ownership of the role, with backing from the founders and our Brand Marketing Lead.

What you’ll do:

Run JUNE's TikTok day-to-day: ideas, scripts, filming, editing, posting and community

Host street Q&As and vox pops around NYC

Be in front of and behind the camera

Edit fast, native, on-trend content that adheres to JUNE’s premium look and feel

Spot the trends, sounds and formats that fit JUNE and act on them quickly

Keep a steady posting rhythm, track what's working and suggest what to test next

Capture content at shoots, events and activations with the team and creators

Pitch new series, formats and partnerships to grow the account

You’ll fit this role if you:

Live in NYC and can get out around the city to film in person

Are comfortable on camera and happy to walk up to strangers

Edit well in CapCut, TikTok's built-in tools, Premiere or similar, and have a sharp feel for hooks, pacing and sound

Have ideas and find a way to make them happen without waiting for a brief

Know what makes content work on TikTok, not just look good

A portfolio of content you've made, for a brand or your own channels

Experience in wellness, lifestyle, fashion or design-led brands

Hosting, presenting or street interview experience

Instagram social media management experience (grid and Reels)

The role starts TikTok-first. Over the first few months, it grows to cover Instagram too: Reels, Stories and the grid. It's a good fit for someone who wants to shape a brand's whole social presence as it grows.

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