Creative Director, Copy

HomeGoods (TJX Companies) is hiring a Creative Director, Copy for a hybrid role based in Framingham, MA (550 Cochituate Road). This position leads and evolves brand voice, creative ideation, and high-impact storytelling across consumer touchpoints, partnering closely with design, marketing, merchandising, and digital teams.

In this role, you will help shape a clear tone of voice and messaging system, translate brand platforms into integrated campaigns, and guide creative teams through fast-paced, multi-channel execution. With a focus on business and customer strategy, you’ll drive conversions across social, digital, email, site and web copy, video, in-store signage and store opening marketing materials.

What you’ll do

Partner with the Creative Director, Design to translate brand platforms and strategies into high-quality marketing campaigns for a rapidly evolving, multi-channel business.

Coordinate brand, business, and customer context to improve conversions across social and digital media, email, site/web copy, video, in-store signage/marketing, and store opening materials.

With external agencies and brand partners, build and elevate TOV through authentic, purposeful copy.

Present creative concepts and rationale clearly and confidently to partners.

Act as a proactive problem-solver by clarifying creative challenges and identifying smart solutions.

Champion storytelling that is simple, entertaining, and compelling while ensuring creative remains grounded in strong business, product, and customer strategy.

Develop and refine ownable concepts, leading ideation with copywriters and designers and contributing hands-on writing when needed to model quality and craft.

Oversee execution with editors, directors, animators, and audio/radio producers.

Apply motion and digital storytelling principles where appropriate to improve engagement and clarity through thoughtful animation ideation.

Manage a team of copywriters delivering creative at a rapid pace across channels for both consumers and internal corporate audiences.

Mentor and develop talent, encouraging a high-performing, inclusive, collaborative team culture.

Stay informed about cultural trends and competitive landscape to inspire conceptual ideas that can be commercialized.

Collaborate with brand, project management, merchandising, digital marketing, and insights & analytics teams to deliver performance-driven customer experiences.

Liaise with creative, media & PR agencies to support integrated marketing campaigns throughout the year.

Align scope and processes to deliver final creative, meeting deadlines, budgets, and quality standards across multiple projects in a high-volume environment.

Oversee work across pre-production, production, and post-production, prioritizing and managing multiple projects.

What you bring

10+ years of copy experience, plus 3+ years of team management experience.

BA in English, Communications, or similar degree, or equivalent experience.

Portfolio (please include your portfolio or a link to your portfolio on your resume or in your application).

Proven talent and strong copy sense.

Proven ability to work across all media, with a heavy concentration in digital.

Proven photoshoot experience and a talent network.

Deep understanding of both retail and digital.

Excellent communication skills and ability to juggle multiple projects with strong timeline management.

Proven ability to understand data/KPI performance and translate creative work.

Extensive understanding of photography, video, illustration, print process, typography, 2D and 3-D design, digital media, and associated production.

Experience collaborating with external creative, media, and PR agencies.

Experience managing a medium to large creative staff.

Passion for home, design, and trend-driven retail.

Ability to balance creativity with efficiency in a fast-paced environment.

Strong creative instincts paired with critical thinking; collaborative approach and sound creative judgment to lead while staying open to feedback.

Benefits

Associate discount

401(k) match

Medical/dental/vision

HSA

Health care FSA

Life insurance

Short/long-term disability

Paid holidays, vacation, sick, bereavement, and parental leave

EAP

Incentive programs for management

Auto/home insurance discounts

Tuition reimbursement

Scholarship program

Adoption/surrogacy assistance

Smoking cessation

Child care/cell phone discounts

Pet/legal insurance

Credit union

Referral bonuses

Compensation: Starting salary range is USD $117,000 to $152,100 per year. Actual starting pay is determined by factors including relevant skills, qualifications, and experience. The position is eligible for an annual incentive as well as long-term incentives.

Location: USA Home Office Framingham MA, 550 Cochituate Rd.

#J-18808-Ljbffr