Creative Director General Electric Buffalo, NY

Every scroll, swipe, and second of attention is a design decision, and General Electric is staffing a Creative Director who treats each one as sacred. The shape of it is simple — bring 11 years and Creativity, take home $110,000 - $157,000, and grow into whatever General Electric builds next.

Key Responsibilities

Trade pixel polish for speed when a freelance deadline says you must

Design on-brand visual concepts across digital and print channels for General Electric

Edit raw footage and audio into share-ready stories for multiple platforms

Test and optimize creative variations through A/B experiments

Support director designers through critique, mentorship, and shared best practices

Read the room mid-presentation and reorder the deck on the fly

Translate the General Electric mission into a thirty-frame story a stranger finishes

What You'll Bring

Eagerness to take ownership and run with new responsibilities

Solid Logo Design grounding, plus Persona Development you can pick up on the fly

The reliability that lets a manager stop checking in

10 years that taught you which corners can be cut

Familiarity with the rhythms of a delightfully-weird freelance team

General Electric is the hands-dirty company creative professionals across NY reach for when the cheap option finally breaks. Kindness and high standards live together comfortably on this endlessly-iterating Buffalo team.

We frame the offer around growth: $110,000 - $157,000 today, mentorship now, benefits always, and the flexibility to live well in NY.

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