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Digital Marketing Digital Marketing Strategist

Champion · Dallas, TX, USA ·

Job type:
Full Time

Digital Marketing ManagerChampion is one of the country's leading restaurant and franchise marketing agencies, and our digital practice is where brand strategy turns into measurable traffic through the door. We're looking for a Digital Marketing Manager to own consumer-facing digital media for a portfolio of multi-unit restaurant and retail brands and create the campaigns that drive guests into restaurants, orders into the app, and members into the loyalty program. This is a hands-on, build-it-yourself seat. You will personally run the accounts: structuring campaigns, writing the media plan, pacing the budget, pulling the numbers, and telling the story behind them. You'll manage 6–8 brands across paid media and CRM, working alongside Champion PR, influencer, and social teams. Champion is a best-in-class, fully integrated marketing agency powered by a team of nearly 50 professionals who are experts in their respective fields and driven by a common purpose – to be an indispensable partner to our clients. We recognize that every brand is unique, requiring thoughtfully crafted programs designed to achieve both short- and long-term goals. Our clients know they will never get a "one size fits all" approach from their Champion team. You'll work on brands people actually recognize and on campaigns where the results show up in a restaurant's sales the same week. Our digital practice is growing and new digital tools are being unlocked regularly. If you want to own accounts, go deep technically, and see your work move a business, this is that seat.Champion is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.QualificationsWhat we're looking for3–6 years of hands-on paid media experience, ideally in an agency or multi-location brand environmentDeep, in-platform fluency in Google Ads and Meta Ads Manager with the ability to build a campaign from scratch, diagnose why one is underperforming, and explain the difference between a targeting problem and a creative problemWorking knowledge of GA4 and GTM; comfortable inspecting a tag, writing a conversion event spec, and working with a developer to get it implementedStrong spreadsheet skills: pacing models, budget splits, and performance analysis without waiting on someone else to pull the dataClear written and verbal communication: able to explain a media decision to someone who doesn't work in adsOrganized and self-directed across a multi-client workload, with a track record of hitting deadlines without being chasedNice to haveRestaurant, hospitality, retail, or franchise experience, especially with multi-unit or franchisee-funded mediaExperience with programmatic platforms and geofencing (GroundTruth, StackAdapt, The Trade Desk)Familiarity with restaurant tech stacks: Olo, Toast, Punchh, Thanx, Paytronix, IncentivioSupermetrics, Looker Studio, Zapier or comparable reporting automationGoogle Ads and Meta Blueprint certifications