Adsagenz is hiring: Meta Ads & Creative Strategy Specialist in New York

Department:

Paid Media
Employment Type:

Full-Time
Location:

Remote
Working Hours:

Monday–Friday, 8:30 AM–5:30 PM EST
Experience:

3+ Years Preferred

About the Role
We are looking for an experienced

Meta Ads & Creative Strategy Specialist

who understands both the analytical and creative sides of performance marketing.

This is not a role for someone who simply launches campaigns, adjusts budgets, and reports on CPL.

We are looking for someone who can analyze campaign data, understand

why a campaign or creative is performing the way it is , develop new creative strategies, provide clear direction to designers and video editors, and continuously improve campaigns based on both Meta data and actual client lead-quality feedback.

You will be responsible for managing Meta advertising across multiple client accounts while working closely with our Account Managers, creative team, and management.

The right candidate should be equally comfortable looking at campaign metrics and developing the next creative angle to test.

Meta Ads Campaign Management
You will be responsible for the day-to-day management and optimization of Meta advertising campaigns.

Responsibilities include:

Build and manage campaigns across Facebook and Instagram

Select appropriate campaign objectives and conversion events

Structure campaigns, ad sets, and ads appropriately

Develop targeting and audience strategies

Manage geographic targeting

Allocate budgets across campaigns, audiences, and creatives

Determine when budgets should be increased, decreased, or redistributed

Monitor campaign pacing and spending

Launch and manage creative tests

Scale successful campaigns while maintaining lead quality

Identify underperforming campaigns and determine appropriate corrective action

Understand when a campaign needs optimization versus when it needs a completely new creative or strategic direction

Performance Analysis & Optimization
You must be comfortable analyzing Meta Ads data and monitoring key metrics such as CPM, CTR, CPC, CPL/CPA, conversion rates, frequency, reach, impressions, landing page views, video engagement, lead volume, budget utilization, audience performance, and creative performance.

More importantly, you should understand

how these metrics connect to each other.

For example, you should be able to investigate whether a high CPL is being caused by weak creative engagement, expensive traffic, poor conversion rates, audience fatigue, the offer, landing-page performance, or another part of the funnel.

We want someone who can analyze the data and determine

what should be changed next , rather than simply reporting that performance increased or decreased.

Creative Strategy
Creative strategy is a major part of this position.

You will be responsible for reviewing performance data and translating it into new creative directions.

This includes:

Develop creative concepts and testing strategies

Identify new messaging angles

Analyze which hooks, offers, formats, and messages are performing

Identify creative fatigue

Determine when new creative is required

Research competitors and market positioning

Develop static and video advertising concepts

Create multiple variations of successful concepts

Build creative testing plans based on performance dataUse previous campaign results to inform future creative decisions

Creative decisions should not be based solely on personal preference.

You should be able to explain:

What are we testing?

Why are we testing it?

What did the previous creative tell us?

What variable are we changing?

What does the data tell us to try next?

Video Scripts & Creative Direction
You will be expected to develop concepts and scripts for performance-focused video advertisements.

This may include:

Developing video hooks

Writing short-form advertising scripts

Creating different hook variations for testing

Developing pain-point and problem-aware angles

Creating educational concepts

Developing testimonial and social-proof concepts

Creating offer-focused advertisements

Giving direction on B-roll, text overlays, pacing, CTAs, and overall video structure

Reviewing completed videos and providing actionable feedback to editors

You should understand how the

first few seconds of a Meta video

can affect whether someone continues watching and how the rest of the video moves that person toward taking action.

Static Ad Copy & Direction
You will also be responsible for helping develop converting static advertising concepts.

This includes:

Writing headlines and supporting copy

Developing messaging angles

Creating clear CTAs

Providing designers with creative briefs

Giving direction on hierarchy and what information should be emphasized

Creating variations for testing

Reviewing finished designs before launch

Providing specific feedback when a creative needs improvement

You do not necessarily need to personally design the creatives.

You need to be able to tell the creative team

what needs to be created, why we are creating it, and what we are trying to accomplish with it.

Ad Copywriting
You should be comfortable writing performance-focused Meta ad copy, including:

Primary text

Headlines

Descriptions

Calls to action

Short-form copy

Long-form copy

Pain-point-driven messaging

Educational messaging

Offer-driven messaging

Retargeting copy

You should be capable of developing different messaging angles rather than simply rewriting the same advertisement five different ways.

Lead Quality & Client Feedback
We do not measure Meta performance solely based on how cheaply a campaign generates leads.

Our Account Managers regularly collect feedback from clients regarding the quality of the leads being generated.

You will be expected to use that feedback when making campaign decisions.

For example:

Meta Data → Leads Generated → Client Feedback → Lead Quality → Campaign Changes → New Data

If a campaign is generating inexpensive leads but those leads are consistently irrelevant or unqualified, we do not consider that campaign successful.

You should be able to take feedback from Account Managers regarding:

Lead relevance

Lead quality

Appointment or consultation rates

Geographic quality

Customer intent

Common objections

Poor-fit leads

Conversion outcomes

You will then determine whether changes should be made to targeting, messaging, creative, forms, qualification questions, landing pages, offers, or campaign structure.

Budget Management
You will be responsible for allocating client advertising budgets appropriately.

This includes:

Determining how budget should be distributed across campaigns

Allocating budget between testing and proven campaigns

Moving spend toward stronger-performing creatives

Knowing when to stop spending on unsuccessful tests

Scaling successful campaigns responsibly

Monitoring daily and monthly pacing

Avoiding unnecessary budget fragmentation

Making budget decisions based on performance and business objectives

The goal is not simply to spend the client's monthly budget.

The goal is to

allocate that budget where it has the strongest opportunity to generate meaningful business results.

Creative & Campaign Quality Assurance
Before campaigns go live, you will be responsible for reviewing:

Campaign settings

Conversion objectives

Budgets

Geographic targeting

Audience settings

Ad copy

Static creatives

Video creatives

Forms

Landing-page destinations

Tracking

CTAs

Mobile experience

Attention to detail is extremely important when managing multiple client accounts.

Collaboration
You will work closely with:

Account Managers

Graphic Designers

Video Editors

Copywriters

Website/Landing Page Teams

Management

You must be able to clearly communicate what you need from each team.

Creative feedback should be specific and actionable rather than simply saying that something "doesn't look good" or "needs to convert better."

Required Skills & Experience
We are looking for someone with:

3+ years of hands-on Meta Ads experience preferred

Experience managing multiple Meta advertising accounts

Strong Meta Ads Manager knowledge

Strong understanding of lead-generation campaigns

Experience analyzing campaign and creative performance data

Strong understanding of performance metrics and optimization

Experience managing and allocating advertising budgets

Strong creative strategy skills

Experience developing static advertising concepts

Experience developing video advertising concepts

Ability to write advertising scripts and hooks

Strong advertising copywriting skills

Ability to interpret client lead-quality feedback and adjust campaigns accordingly

Understanding of landing pages and conversion funnels

Strong attention to detail

Ability to manage multiple accounts and priorities

Ability to independently identify problems and propose solutions

Fluent professional English is required , both written and spoken.

You must be able to clearly communicate strategies, creative direction, performance findings, and recommendations to Account Managers, creative teams, and management.

What We're NOT Looking For
We are not looking for someone whose Meta Ads process is:

Launch Campaign → Check CPL → Increase/Decrease Budget → Send Report

We are looking for someone who thinks about the complete performance cycle:

Research → Strategy → Creative → Launch → Data → Lead Quality → Analysis → New Creative → Optimization → Scale

The successful candidate understands that Meta advertising is increasingly driven by the relationship between

creative, messaging, data, audience signals, offer, and conversion experience.

What Success Looks Like
Success in this role means being able to take both quantitative and qualitative information and turn it into better advertising decisions.

You should be able to look at an account and answer:

What is working?

What isn't working?

Why is it happening?

What are clients saying about the leads?

Which creative angles are producing the strongest results?

What should we stop doing?

What should we test next?

Where should we allocate the budget?

How can we improve lead quality, not just lead volume?

Ultimately, your responsibility is to continuously turn

data + creative strategy + client feedback

into stronger Meta advertising performance and better business outcomes for our clients.

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