Job Title: Vice President of Marketing
Reports to: Chief Operating Officer
Department: Marketing
Location: Jersey City, NJ (Hybrid, 3 days per week in office)
Travel: Periodic travel to support state launches and partner meetings
Who We Are:
Headquartered in Jersey City, New Jersey, Lotto.com is the first digital platform for ordering official state lottery draw and scratch games on both mobile and web-based platforms. Lotto.com helps the lottery contribute incremental funds to state-run programs across education, parks, emergency responders, veterans' health, and other important services. With a customer base exceeding 4 million, we are currently available in eleven states, with ambitious plans to extend our presence to more states in the near future.
The Opportunity:
We're looking for a VP of Marketing to lead Lotto.com's marketing function and make sure it delivers on the company's commercial goals: profitable growth, strong customer value, and a brand players trust in every state we operate in.
You'll set the marketing strategy, operating model and budget, lead a team spanning acquisition, retention and CRM, and creative, and decide where we invest to grow revenue and profitability.
Reporting to the Chief Operating Officer, you'll be a key business partner to the executive team, working closely with Product, Technology, BI, Finance, Commercial, Compliance and our state lottery partners.
This is a strategic leadership role. You'll set the direction, build the team and the way it works, and stay close enough to the numbers to know what's working and what isn't.
Your Impact & Responsibilities:
- Set and own the marketing strategy, annual plan and budget, translating company objectives into clear targets for player acquisition, CAC, retention, lifetime value, revenue and profitability
- Build the marketing operating model - team structure, planning cadence, KPIs and ways of working - so strategy turns into consistent, measurable execution
- Lead and develop the marketing leadership team - Director of Marketing, Head of Retention Marketing, Head of Creative and Performance Marketing Lead - and grow a high-performing, multi-disciplinary organization
- Allocate investment across acquisition channels (search, social, app stores, affiliates and influencers), shifting spend toward what drives profitable growth
- Set the direction for CRM and retention (email, push, SMS, in-app, promotions and VIP), so players stay engaged and come back
- Own marketing's contribution to the end-to-end customer experience, with a consistent proposition across acquisition, onboarding, engagement and retention, working with Product and Data on conversion, lifecycle and the attribution that tells us what's working
- Own the Lotto.com brand: positioning, tone of voice and creative standards across every channel
- Lead the marketing plan for state launches, so each new market goes live with a ready plan and lottery partner sign-off
- Ensure all marketing meets state lottery rules, advertising regulations and our responsible gaming standards, working closely with Compliance
- Drive marketing innovation: spot new growth opportunities, channels and technologies, including using AI and automation to make marketing more effective and efficient
- Act as a key business partner to the executive team, influencing company strategy and aligning Marketing with Product, Technology, Data, Finance and Commercial priorities
- Make the most of big jackpot moments, turning spikes in interest into long-term players
- Report marketing performance to the executive team and board in plain, numbers-first terms
What You Bring:
- 10+ years in marketing, including significant senior leadership experience and 5+ years leading senior managers and multi-disciplinary teams (acquisition, CRM and creative)
- Experience marketing in a regulated industry (such as lottery, gaming, financial services or healthcare), and comfort working closely with legal and compliance
- Experience owning an eight-figure marketing budget, with measurable commercial results in revenue growth and profitability, and accountability for CAC, ROI and LTV
- A track record of translating business objectives into marketing strategy and delivering it through a structured operating model
- A track record of growing a B2C app at scale, with a strong command of performance marketing, attribution and analytics
- Proven CRM and retention experience, with measurable results in engagement and repeat purchase
- A strong eye for brand and creative, and the ability to set a clear creative direction
- Clear, confident communication with executives, the board and external partners
- Bachelor's degree in Marketing, Business or a related field, or equivalent experience
Bonus Points:
- Experience in lottery, iGaming or sports betting, including responsible gaming programs.
- Experience launching a product state by state in the US
- Background in high-growth or startup environments
- Familiarity with tools like Optimove, AppsFlyer, Google Ads, Meta Ads Manager and Looker (or similar)
- MBA or similar advanced degree
Why You’ll Love Working Here:
- Competitive Pay & Bonuses: Rewarding high performance with real financial growth
- Retirement Matching: 401(k) plan with company match to help you build your future
- Full Health Coverage: Comprehensive medical, dental, and vision insurance
- Health & Wellness Perk: ClassPass membership to support your active lifestyle and well-being
- Time to Unwind: Paid time off and flexible leave
- Volunteer Time Off: Paid time to give back to the causes and communities you care about
- Vibrant Community: Regular team events in a supportive, high-energy environment
Compensation:
The base salary range for this role is $175,000–$200,000, plus an annual bonus. Final compensation will depend on experience and qualifications.
Lotto.com does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, physical or mental ability, veteran status, military obligations, and marital status. If you feel that you are qualified for this position, we encourage you to submit an application.