Social Media Manager – Borgata

Overview
The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB
As the Social Media Manager at Borgata, you will lead social strategy and content performance across the resort's digital channels. You will use audience insights and campaign data to strengthen engagement, optimize messaging, and bring the Borgata brand to life across entertainment, dining, gaming, and resort experiences. Your creativity, strategic thinking, and ability to turn data into action will help grow Borgata's social presence and drive meaningful business impact.

THE STARTING RATE: $60000- $82000

THE DAY-TO-DAY

Develop data led creative campaigns which are aligned to brand KPIs, media objectives and are aligned to brand guidelines and across key strategic business verticals

Manage and cultivate relationships with all major social media platforms, overseeing strategies for leveraging them for MGM Resorts

A/B test content on key strategic social media platforms to optimize campaign performance.

Partner with marketing stakeholders to ensure social media is accurately represented in key business initiatives, events and activations

Execute and manage social media activities across the organization as applicable and collaborate with internal cross- functional stakeholders across multiple divisions

Regularly measure and analyze platform insights and data, appropriately translating them into reports

Analyze the overall performance of various campaigns from all social media platforms and provide key stakeholders results

Perform other job-related duties as requested

THE IDEAL CANDIDATE

18 years of age

Bachelor's Degree required

3+ Years of prior relevant experience in marketing with emphasis on digital/social media; planning and executing social media campaigns required

Able to obtain Gaming license

THE PERKS & BENEFITS

Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

Free parking on and off shift

Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

Wellness incentive programs to help you stay healthy physically and mentally

Pay Range
The pay range for this role is

$63,500.00 - $84,700.00

This range represents a good faith estimate of the salary range that MGM reasonably expects to pay for the position upon hire. The actual salary offer will take into account a wide range of factors, including location.

This position is eligible to participate in the Company's incentive plan.

Employees in this position are eligible to participate in medical, dental, vision, life insurance, 401(k) plans, and time off plans. Specific program offerings vary by eligibility factors such as geographic location, employment status, and union membership.

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