Senior Media Manager

Job Description
Our client is seeking a Senior Media Manager to lead the strategy, planning, execution and optimization of integrated paid media programs for their clients. This is a highly client-facing role for someone who can move comfortably between the big picture and the details—translating business objectives into media strategies, presenting recommendations to senior client stakeholders, and ensuring campaigns deliver measurable results. The Senior Media Manager will own media strategy and performance across a portfolio of clients. You will be expected to understand what is happening within the platforms while also looking beyond individual channel metrics to determine what media is contributing to the client's broader business objectives. The ideal candidate is strategic, analytical and curious, with strong paid media expertise and the confidence to serve as a trusted advisor to clients. You will report to the Director of Omni-Channel Marketing.

Lead development of integrated media strategies aligned to client business objectives, audiences and KPIs

Develop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate

Develop annual, quarterly and campaign-level media plans and forecasts

Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships

Lead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations

Translate complex media and performance data into clear business implications for both marketing stakeholders and senior executives

Proactively identify opportunities, challenges and changes in performance before they become client concerns

Partner with account and strategy leadership on client planning, growth opportunities and executive-level presentations

Oversee campaign architecture, activation, optimization and quality assurance across paid media platforms

Manage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity

Analyze campaign and customer data to identify trends, opportunities and actionable insights

Partner with analytics teams to evaluate attribution, conversion tracking and measurement quality

Ensure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards

Lead development and presentation of recurring client performance reporting

Identify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy

Develop forecasts, scenarios and investment recommendations to help clients make informed budget decisions

Develop POVs and thought leadership that translate industry changes into practical implications for clients

Identify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning

Maintain strong relationships with media platforms, technology partners and vendors

Salary range between $120-130K depending on skills and experience.

Skills and Requirements

Lead development of integrated media strategies aligned to client business objectives, audiences and KPIs

Develop cross-channel media plans spanning paid search, paid social, Performance Max, display/programmatic, video and emerging channels as appropriate

Develop annual, quarterly and campaign-level media plans and forecasts

Serve as a primary media subject-matter expert and trusted advisor for assigned client relationships

Lead media conversations during client meetings, confidently presenting strategy, performance, insights and recommendations

Translate complex media and performance data into clear business implications for both marketing stakeholders and senior executives

Proactively identify opportunities, challenges and changes in performance before they become client concerns

Partner with account and strategy leadership on client planning, growth opportunities and executive-level presentations

Oversee campaign architecture, activation, optimization and quality assurance across paid media platforms

Manage media budgets, pacing and forecasts, proactively reallocating investment based on performance and opportunity

Analyze campaign and customer data to identify trends, opportunities and actionable insightsPartner with analytics teams to evaluate attribution, conversion tracking and measurement quality

Ensure campaign implementation, trafficking, tracking and QA processes meet Sagepath Reply standards

Lead development and presentation of recurring client performance reporting

Identify cross-channel, audience, creative and conversion insights that improve both media performance and broader marketing strategy

Develop forecasts, scenarios and investment recommendations to help clients make informed budget decisions

Develop POVs and thought leadership that translate industry changes into practical implications for clients

Identify opportunities to use AI and automation to improve campaign management, analysis, optimization and media planning

Maintain strong relationships with media platforms, technology partners and vendors

Need hands on in Meta Facebook and Google Paid media not organic social Media budget Target budget having managed- annual budgets of $1 million or more would be ideal

Agency or consulting experience

Experience managing or mentoring junior media professionals

Experience with B2B and B2C media strategies

Experience with CRM and marketing automation platforms such as Salesforce, HubSpot or Marketo

Familiarity with Google Tag Manager, Looker Studio and/or data visualization platforms

Experience with account-based marketing (ABM) media strategies

Experience supporting new business pitches and organic account growth

Experience applying AI and automation to media planning, activation, optimization or analysis

Google Ads and/or other relevant platform certifications

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.

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