Paid Media Manager

Behind every pet parent who discovers The Honest Difference® is an ad that earned the click. Own the budgets, bids and audiences behind Pet Honesty's Meta and TikTok spend, and turn daily test results into growth on Amazon, Chewy, retail and beyond.

Pet Honesty
Pet Honesty is a leading pet health and wellness brand dedicated to helping pets live healthier, happier lives. As the business continues to scale, we are investing in a best-in-class consumer acquisition engine that connects data, creative, and media more effectively than ever before.

What You Will Do
As Pet Honesty's Paid Media Manager, you'll own the media investment on Meta and TikTok and be hands on in the ad accounts every day: launching, pausing and scaling ads in real time and moving budget toward what's working. Reporting to the Chief Growth and Brand Marketing Officer, you'll also act as the performance marketer, using testing to learn which channels drive profitable growth and where the next marketing dollar should go. Pet Honesty is an omnichannel brand, so success is measured on revenue growth across every storefront, not just in-platform ROAS.

Responsibilities:

Own day-to-day buying on Meta: build, launch, optimize and scale campaigns yourself, manage bids, budgets, audiences, targeting and account structure, and keep pixel and conversion tracking healthy with support from our agency partners.

Run TikTok campaigns, including Spark Ads and TikTok Shop GMV boosting, putting more behind what's working and pulling back on what isn't.

Set acquisition and efficiency goals, reallocate spend weekly based on results across Amazon, TikTok Shop, Chewy, retail and DTC, and plan for tentpoles such as Prime Day, Black Friday and new product launches.

Run a constant, structured creative testing program across hooks, angles, formats, messaging, UGC, creator and partnership ads, and rank creative by performance.

Meet weekly with Marketing, Content and Creative to share what you tested, what happened and what to make next, and feed winning insights to our affiliate and influencer teams.

Report weekly to leadership in business terms: revenue across storefronts, new-to-brand customers, blended MER and spend efficiency.

Who You Are
Living in the ad consoles comes naturally to you, and you want to understand the nitty-gritty of why an ad worked. Your experience is hands on: you've built, launched and optimized Meta campaigns yourself, not just through an agency or analyst. Omnichannel thinking sets you apart, so you judge success on total revenue and blended MER rather than site conversions alone. You move quickly, make calls with imperfect data, and have a data-obsessed mindset. Clear communication is a strength, whether you're explaining a test result to leadership or telling the creative team what to make next.

Qualifications:

3-5+ years of hands-on paid social media buying, with recent, daily ownership of Meta ad accounts.

Experience running paid media for a brand or agency clients selling across marketplaces and/or retail, such as Amazon, TikTok Shop, Walmart, Target or Chewy.

A track record of constant, structured creative testing across hooks, angles, formats and messaging, turning results into clear direction for creative teams.

Fluency in blended MER and judging performance beyond in-platform ROAS.

Nice to have:

Hands-on TikTok ads buying, including Spark Ads and TikTok Shop GMV boosting.

Incrementality testing, such as geo-holdouts and conversion lift.

Amazon experience, such as driving off-Amazon traffic with Amazon Attribution and Brand Referral Bonus.

Experience with Meta Pixel, Conversions API or TikTok Events API.

Google Ads or YouTube experience.

Scaling paid across a broad product catalog, or putting paid behind creator and affiliate content.

CPG, pet or supplement experience (pet experience not required).

Benefits

100% company paid medical, dental and vision premiums for employees

401(k) with company match (up to 5%)

Unlimited Flexible Time Off

Monthly flexible wellness allowance

Short term disability, long term disability and AD&DD coverage

Marketplace discount and free products

Paid Pregnancy & Parental Leave

We are committed to a diverse and inclusive workplace.

regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

While our job descriptions outline ideal qualifications, we recognize potential comes in many forms.

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