Web Content SEO/GEO Specialist

# Web Content SEO/GEO SpecialistUNC GreensboroGreensboro, NC Pay not disclosed Posted 3w agoGovernmentSource: rss:37033ac9-6892-4e39-8fcd-2c0f9581bf1b · External Apply## About this jobThe Web Content – SEO/GEO Specialist is a digital marketing professional within the Office of Marketing and Branding, responsible for optimizing the University’s web content for search engine visibility and generative AI platform inclusion. Reporting to the Senior Assistant Director of Web Content, this position applies expertise in search engine optimization (SEO) and generative engine optimization (GEO) to ensure the University’s web properties rank effectively in organic search results and appear prominently in AI-generated responses from platforms such as Google AI Overviews, ChatGPT, and similar tools.The Web Content – SEO/GEO Specialist combines technical search expertise with content sensibility, working collaboratively with the web content, copywriting, and digital marketing teams to implement optimization strategies that drive qualified organic traffic and improve the University’s visibility to prospective students searching for academic programs, campus information, and higher education options.
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