Job Responsibilities
Setup and maintain a variety of marketing automation platforms
Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics
Build and manage Email & Push lifecycle & promotional campaigns
Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results
Create and deliver reports for email marketing initiative results and activity to key stakeholders
Understand operations, systems, and data related to the email and push programs
Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results
Cross-functionally coordinate with design, merchandising, FED and other departments, as needed
Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns
Create personalized, ad-hoc, and automated campaigns
Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization
Create ad hoc queries, analyses and reports as needed, optimized for end-users
Perform other duties as required and assigned by manager and upper management
Follow legal policies as directed
Job Requirements
Competent in Microsoft Excel and other Microsoft Office programs
Ability to multitask in highly stressful situations
Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
English copy editing skills
Time management and communication skills
Familiarity with Braze a plus, but not required
1+ years Email Marketing experience
Ability to learn quickly and work efficiently in a fast paced environment
Must be able to handle operational schedules and production work
Availability to work beyond normal business hours (including weekends), as needed
Skills
Familiarity with SQL and/or HTML a plus, but not required
MS-Excel
Education
Bachelor's Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.
Certifications
Physical Requirements
This position requires the incumbent to sit, stand and perform general office functions. The incumbent may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.
Equal Employment Opportunity
It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.