Senior Head of Marketing

Sunski is an independent San Francisco lifestyle brand that is on a mission to inspire our people to stay grounded with a daily dose of nature. We believe that we humans are at our best when we are outside in nature, and we design products that make it easy to get out.

We are a small, dedicated team of outdoor enthusiasts that have the rare opportunity to build a business that revolves around our passions and hobbies, not the other way around. We work hard to be able to play outside on nature's schedule (not the 9 to 5 schedule) and draw creative energy from doing what we love. We strongly believe that good work comes from happy people.

We're entering an exciting new chapter with the launch of our SPF suncare line, evolving from a sunglasses company into a four-season sun protection brand. This transcendence creates an enormous opportunity for aspirational storytelling with a subversive creative aesthetic. We have a borderline-culty reverence for Nature and a mandate with our mission to get our people to touch grass.

We're looking for a creative, commercially-minded marketing leader to help shape this next era of Sunski. When you join our team, you'll be counted on to make a real difference for our growing business.

Current Open Roles
Now Hiring: Senior Head of Marketing
As Head of Marketing, you'll lead Sunski's brand and product marketing strategy to drive awareness through an aspirational and emotional connection with our current and future customers. For our lifestyle consumer product brand, our work is to ensure cultural relevance, create consumer desire, and pull it all the way through to commercial growth.

You’ll lead the vanguard for awareness by building omnichannel marketing campaigns, creating aspiration for our products and bringing our brand to life with compelling creative and storytelling. This is a senior leadership role for someone with strong strategic thinking, exceptional creative taste and judgment, deep consumer insight, and the ability to lead a team from vision through execution.

This role is well-supported by a capable marketing execution team, strong cross-functional department colleagues, and accessible and participatory founders. Remote candidates will be considered, but our preference is for individuals who are within the SF Bay Area and able to regularly work from our San Francisco beachside HQ.

Ownership & Responsibilities:

Own Sunski's brand positioning, storytelling, and consumer marketing strategy across sunglasses, SPF, and future categories.

Lead and execute omnichannel marketing campaigns, product launches, and brand initiatives that drive awareness and sales.

Lead product marketing through compelling product stories, positioning, and selling propositions that translate product features into meaningful consumer benefits.

Own full-funnel creative and content strategy, directing the production and deployment of high-impact creative and marketing assets across channels.

Lead community building and cultural relevance through influencer, creator, ambassador, and PR strategies that connect Sunski with our audience.

Lead consumer insights with consumer research, market trends, and performance insights to strengthen brand positioning, sharpen marketing strategy, and improve results.

Lead and develop our marketing team and creative partners, manage budgets and resources, and collaborate execution across all brand departments.

Our ideal candidate has:

Senior marketing experience building a lifestyle consumer product brand

A demonstrated track record of developing and deploying successful marketing campaigns.

Strong product marketing expertise, and have led successful new product launches including positioning and go to market execution.

A strong aesthetic sense and creative judgement in order to brief and evaluate creative production.

A solid understanding of ecommerce, performance marketing and full-funnel content strategies to enable effective collaboration with the Sunski digital department.

Experience in generating consumer insights, with the ability to turn insights into effective marketing.

Proven leadership and project management skills, with the ability to guide teams, collaborate across functions, and move fluidly between strategy and hands-on execution.

Is located in or near the SF Bay Area, with the ability to come to our San Francisco beachside office with some regularity.

Compensation:

$155,000 - $175,000 annual salary, plus comprehensive benefits and incentive plans.

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