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Marketing Manager
Renuity’s central division is seeking a detail-oriented, analytically driven Marketing Manager to help fuel our multi‑market expansion. Operating at the high-impact intersection of local strategy, data analytics, and campaign deployment, you will translate corporate vision into highly trackable, regional marketing momentum. Working directly with the Senior Director of Marketing, you will serve as the core analytical engine measuring performance across digital, traditional, and face‑to‑face (F2F) lead channels while acting as a vital partner to our Home Base marketing teams. This position is a hands‑on, execution‑focused individual contributor role perfect for an agile marketer who thrives on data optimization and campaign delivery.

Essential Functions

Perform ongoing performance tracking across all lead sources — including digital, traditional media, and face‑to‑face (F2F) channels — monitoring campaign KPIs

Build and maintain weekly and monthly reporting at the market, product, and source level, tracking performance against established goals

Partner with business leaders to monitor tracking accuracy to ensure lead attribution is correct and consistent; call scripting and campaign timing; and utilize data to analyze performance

Research and identify local marketing opportunities in local print, direct mail, radio, local broadcasting and local partnerships across all Mad City markets

Conduct ongoing market research to identify competitive activity, emerging opportunities, and local trends that could inform marketing strategy

Partner with the Events team to identify and source additional event opportunities Research event opportunities in each market and evaluate fit based on audience profile, cost, and lead generation potential

Work closely with the Home Base marketing team to coordinate campaign execution across markets, ensuring timelines, assets, and targeting details are aligned

Brief creative requests with market‑specific context and performance insights; review assets for brand consistency and messaging accuracy

Serve as the market‑level point of contact for campaign questions and ensure local nuances are represented in planning

Maintain organized records of campaign details, source codes, spend commitments, and performance history to support ongoing analysis and planning

Review division invoices and accruals provided by the Accounting team to verify accuracy of marketing expenses

Ensure proper tracking is in place across all active campaigns — UTM parameters, call tracking numbers, and offline source codes — and validate that data flows accurately into reporting systems

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

4–6+ years of experience in direct-to-consumer lead generation or B2C marketing, with a demonstrated focus on performance analysis and multi‑channel campaign execution

Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio)

Highly analytical and structured thinker — able to dive into the data, find what matters, simplify it, and communicate concise recommendations to senior stakeholders

Experience managing a heavy project load in a fast‑paced environment with multiple simultaneous workstreams

Strong written and verbal communication skills; ability to work cross‑functionally across marketing, sales, and operations teams

Background in home services, home improvement, or other in‑home direct‑to‑consumer business models and experience coordinating marketing campaigns across multiple markets a plus.

Familiarity with face‑to‑face (F2F) or field marketing programs, specifically the ability to analyze and report on their performance alongside other channels and identifying and evaluating local sponsorship or community marketing opportunities a plus.

Computer Operations
To perform this job successfully, an individual must have strong knowledge of Microsoft Office 365 Suite, and the ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications used in job duties.

Physical Requirements

Remaining in a stationary position (e.g., sitting or standing) for extended periods

Frequent movement, including walking, bending, reaching, or climbing stairs

Use of hands and fingers to operate computers, tools, or equipment

Occasional lifting and/or moving of items up to 25 lbs, depending on the role

Working indoors and/or outdoors in various environmental conditions

The physical demands described here are representative of those that may be required to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform these functions.

Job Classification
Job is exempt from the overtime provisions of the Fair Labor Standards Act. Salary and benefits shall be paid consistent with Renuity’s salary and benefits policy.

Work Environment

Office Environment : Professional setting with standard office equipment such as computers, phones, and printers. Noise levels are typically low to moderate.

Retail or Store Environment : Fast‑paced setting with frequent customer interactions. May involve standing for extended periods and occasional lifting or moving of merchandise.

Warehouse Environment : Industrial setting with exposure to varying temperatures, noise, and moving equipment. May require standing, walking, and handling materials or machinery.

Call Center Environment : Shared workspace with frequent phone and computer use. Noise level may be moderate due to multiple conversations occurring simultaneously.

Field‑based or Canvassing Environment : Outdoor work in various weather conditions. Requires walking, standing, and interacting with the public. Travel between locations may be required.

Travel
This position does not require regular travel. Occasional travel may be requested for training, meetings, or special projects.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, and responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.

If you have a question regarding your application, please contact TA@renuityhome.com

To access Renuity's Privacy Policy, please click here: Privacy Policy

#J-18808-Ljbffr","shortDescription","Mad City Windows & Baths, a Renuity Company Marketing Manager Renuity’s central division is seeking a detail-oriented, analytically dr...","promoted","title","Marketing Manager","experienceLevel","","displayThumbnail","location","locations",[67,68],"id",["B","3542996737"],"displayHeadline","Work at Renuity, LLC","category","Marketing & Communications","jobType","displayPublishedAt","1 months ago","displayUrl","/jobs/3542996737-marketing-manager","displaySalary","shortTitle","shortLocation","Multiple locations","searchCompanyPath","/jobs?keyword=Renuity%2C+LLC","searchLocationPath","/jobs?location=Multiple+locations","searchTitlePath","/jobs?keyword=Marketing+Manager",{"_69":81,"_71":41,"_72":41,"_73":82,"_75":83,"_77":78,"_79":84},{"_69":70,"_71":41,"_72":41,"_73":74,"_75":76,"_77":78,"_79":80},"formatted","Madison, WI, USA","street1","street2","city","Madison","state","WI","country","USA","postalCode","53774","Brooklyn, NY, USA","Brooklyn","NY","11210",["D",1790766000000],"Mtmary","Position Summary:
The Marketing Manager for University Marketing and Communications at Mount Mary University serves as a strategic leader responsible for directing the Marketing team to elevate the institution's regional profile. In this role, the manager oversees the development and execution of a bold, unified brand identity across digital advertising, traditional media, and public relations initiatives. To ensure marketing efforts align with broader institutional goals, the position actively collaborates with key internal partners including Recruitment, Academic Deans, Alumnae Relations, and Development to craft targeted campaigns that drive enrollment, donor engagement, and community awareness. Ultimately, the role combines hands‑on project management with team leadership to deliver cohesive, high‑impact communications to both internal and external audiences.

Primary Responsibilities:
Marketing

Oversee the development, implementation and management of a comprehensive integrated communications and marketing program; the strategic program will encompass branding, recruitment marketing, media relations, and digital or physical publications.

Has oversight for the development and implementation of marketing programs (i.e. advertising, direct marketing, digital advertisements) to effectively market the University to various communities.

Works with the Vice President for Enrollment and Marketing Communications to develop themes and/or messages to promote University priorities for use by all campus offices engaged in student, community, alumni, and development outreach.

Support the development of unified campus-wide comprehensive marketing plan as well as marketing theme and designs, including logos, and other creative designs.

Directs the development of collateral materials in support of marketing strategies including publications, videos, electronic communications and multimedia presentations.

Identifies target groups for campus outreach and dissemination of marketing materials and develops and implements plans for conducting market research of target groups.

Oversees the University's relationship with the Agency of Record.

Communications

Collaborates with the communication staff responsible for media relations and institutional publications for the campus. Including, the development and implementation of a comprehensive integrated communications plan for the campus, in consultation with the President, VP's, Deans, and campus administration.

Provides editorial support for the University magazine, and for various campus brochures and newsletters.

Develops and implements plans for high visibility speaking engagements and other public relations activities to strategically link the institution and its key leaders with opinion leaders and targeted constituent groups.

Media Relations

Manages the public information functions for the campus including developing public information policies and ensuring that the office complies with state and federal laws.

Drafts and maintains a crisis communication plan and provides crisis communication management for leadership during incidents that have potential to negatively impact the University's reputation.

Advises University administrators, staff, and faculty in media relations techniques by providing training exercises and materials.

Proactively seeks national news media coverage in concert with campus communication objectives.

Supports the coordination of media coverage and responses to major news and events by consulting with appropriate administrators to determine the campus responses and development of position statements.

Serves as principal spokesperson for the campus or delegates that responsibility to appropriate individuals.

Leadership

Hire, support, train and lead a team of marketing staff to coordinate projects and manage intake of upcoming work to organize institutional priorities.

Meets regularly with enrollment leadership staff to support strategic direction and planning for enrollment growth and donor cultivation.

Facilitate regular meetings with the Marketing and Communications staff.

Coordinate regular meetings with Enrollment leadership team and Advancement team on progress towards conversion goals, project updates and progress towards deadlines.

Coordinate campaign management with the Director of Communications and the Vice President for Enrollment and Marketing Communications

Publications

Manages the print and electronic publications function for the campus and supports related staff in the development and distribution of these materials.

Advises campus department managers on strategies to communicate with target audiences and development of materials to build the University's image among those audiences.

Knowledge of all Microsoft Office software and able to learn and use institutional software systems.

Complies with all University policies.

Other duties may be assigned.

Perform other duties, responsibilities, or special projects as assigned

Skills and Experience

Bachelor's degree in communications, public relations, marketing or journalism required.MBA or Master's degree preferred.

Minimum of 3 years of marketing/communications experience that includes working with marketing professionals, editors, graphic and Web designers, clients, and media vendors

Strong working knowledge and understanding of established professional codes of ethics and best practices for marketing.

Demonstrated commitment to promoting inclusiveness and cultural competence; experience working with underrepresented students and students from at-risk backgrounds

Experience and understanding of current issues and development in higher education

Outstanding verbal, writing, and presentation skills; must be able to communicate and interact effectively with Mount Mary students, employees, and alumnae

Exceptional ability to multitask and prioritize projects

Understanding of brand strategy and digital advertising campaign management

Excellent oral, written, and interpersonal communication skills, including the ability to work with diverse groups, facilitate group process and foster collaborative decision making

Strong working knowledge of publication design, print production, and vendor relationships

Skills in use of Microsoft Office programs and knowledge of Adobe Creative Suite software (InDesign and Photoshop)

Qualifications:

To perform this job successfully, an individual must be able to perform each primary duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform primary functions.

Physical Demands:

May be required to lift up to 20 lbs.

Must reach, bend, stoop, lift

Must sit, walk or stand

Some repetitive motion may be required

Working Conditions:

Varying workflow; sometimes stressful with high workload times of the year

Complete work required within a limited space

Complete work required within a limited time

Mount Mary University encourages applications from all qualified candidates and is vitally committed to all aspects of diversity, equity and inclusion. We welcome and encourage applications from qualified candidates and all will receive consideration for employment regardless of race, color, religion, sex, national origin, age, ethnicity, pregnancy, disability, genetic information or any other groups protected by law. Mount Mary seeks to hire and retain personnel who will make a positive contribution to its mission, vision and values.

For more information about diversity, equity and inclusion at Mount Mary please visit https://www.mtmary.edu/about/diversity

#J-18808-Ljbffr
","Position Summary: The Marketing Manager for University Marketing and Communications at Mount Mary University serves as a strategic leader respo...",[95],["B","3543051566"],"Work at Mtmary","/jobs/3543051566-marketing-manager","/jobs?keyword=Mtmary","/jobs?location=Madison%2C+WI%2C+USA",{"_69":70,"_71":41,"_72":41,"_73":74,"_75":76,"_77":78,"_79":80},["D",1792713600000],"Mad City Windows & Baths","Mad City Windows & Baths, a Renuity Company
Marketing Manager
Renuity's central division is seeking a detail-oriented, analytically driven Marketing Manager to help fuel our multi-market expansion. Operating at the high-impact intersection of local strategy, data analytics, and campaign deployment, you will translate corporate vision into highly trackable, regional marketing momentum. Working directly with the Senior Director of Marketing, you will serve as the core analytical engine measuring performance across digital, traditional, and face-to-face (F2F) lead channels while acting as a vital partner to our Home Base marketing teams. This position is a hands-on, execution-focused individual contributor role perfect for an agile marketer who thrives on data optimization and campaign delivery.

Essential Functions

Perform ongoing performance tracking across all lead sources - including digital, traditional media, and face-to-face (F2F) channels - monitoring campaign KPIs

Build and maintain weekly and monthly reporting at the market, product, and source level, tracking performance against established goals

Partner with business leaders to monitor tracking accuracy to ensure lead attribution is correct and consistent; call scripting and campaign timing; and utilize data to analyze performance

Research and identify local marketing opportunities in local print, direct mail, radio, local broadcasting and local partnerships across all Mad City markets

Conduct ongoing market research to identify competitive activity, emerging opportunities, and local trends that could inform marketing strategy

Partner with the Events team to identify and source additional event opportunities Research event opportunities in each market and evaluate fit based on audience profile, cost, and lead generation potential

Work closely with the Home Base marketing team to coordinate campaign execution across markets, ensuring timelines, assets, and targeting details are aligned

Brief creative requests with market-specific context and performance insights; review assets for brand consistency and messaging accuracy

Serve as the market-level point of contact for campaign questions and ensure local nuances are represented in planning

Maintain organized records of campaign details, source codes, spend commitments, and performance history to support ongoing analysis and planning

Review division invoices and accruals provided by the Accounting team to verify accuracy of marketing expenses

Ensure proper tracking is in place across all active campaigns - UTM parameters, call tracking numbers, and offline source codes - and validate that data flows accurately into reporting systems

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field

4-6+ years of experience in direct-to-consumer lead generation or B2C marketing, with a demonstrated focus on performance analysis and multi-channel campaign execution

Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio)

Highly analytical and structured thinker - able to dive into the data, find what matters, simplify it, and communicate concise recommendations to senior stakeholders

Experience managing a heavy project load in a fast-paced environment with multiple simultaneous workstreams

Strong written and verbal communication skills; ability to work cross-functionally across marketing, sales, and operations teams

Background in home services, home improvement, or other in-home direct-to-consumer business models and experience coordinating marketing campaigns across multiple markets a plus.

Familiarity with face-to-face (F2F) or field marketing programs, specifically the ability to analyze and report on their performance alongside other channels and identifying and evaluating local sponsorship or community marketing opportunities a plus.

Computer Operations
To perform this job successfully, an individual must have strong knowledge of Microsoft Office 365 Suite, and the ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications used in job duties.

Physical Requirements

Remaining in a stationary position (e.g., sitting or standing) for extended periods

Frequent movement, including walking, bending, reaching, or climbing stairs

Use of hands and fingers to operate computers, tools, or equipment

Occasional lifting and/or moving of items up to 25 lbs, depending on the role

Working indoors and/or outdoors in various environmental conditions

The physical demands described here are representative of those that may be required to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform these functions.

Job Classification
Job is exempt from the overtime provisions of the Fair Labor Standards Act. Salary and benefits shall be paid consistent with Renuity's salary and benefits policy.

Work Environment

Office Environment: Professional setting with standard office equipment such as computers, phones, and printers. Noise levels are typically low to moderate.

Retail or Store Environment: Fast-paced setting with frequent customer interactions. May involve standing for extended periods and occasional lifting or moving of merchandise.

Warehouse Environment: Industrial setting with exposure to varying temperatures, noise, and moving equipment. May require standing, walking, and handling materials or machinery.

Call Center Environment: Shared workspace with frequent phone and computer use. Noise level may be moderate due to multiple conversations occurring simultaneously.

Field-based or Canvassing Environment: Outdoor work in various weather conditions. Requires walking, standing, and interacting with the public. Travel between locations may be required.

Travel
This position does not require regular travel. Occasional travel may be requested for training, meetings, or special projects.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.

If you have a question regarding your application, please contact TA@renuityhome.com

#J-18808-Ljbffr","Mad City Windows & Baths, a Renuity Company Marketing Manager Renuity's central division is seeking a detail-oriented, analytically driven ...",[106],["B","3543184438"],"Work at Mad City Windows & Baths","22 days ago","/jobs/3543184438-marketing-manager","/jobs?keyword=Mad+City+Windows+%26+Baths",{"_69":70,"_71":41,"_72":41,"_73":74,"_75":76,"_77":78,"_79":80},["D",1793577600000],"Wisconsin Foundation and Alumni Association (WFAA)","Overview
The Wisconsin Foundation and Alumni Association (WFAA) is seeking a strategic, results-driven Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives. The ideal candidate brings experience in account-based marketing, lead generation and nurturing, stakeholder-centered communications, and developing donor cultivation materials, along with the ability to turn complex fundraising opportunities into focused, compelling strategies. Working alongside dedicated communications strategists and creative professionals, this role will guide audience strategy, messaging, and campaign execution to deepen donor engagement and inspire philanthropic support.

The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.

Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.

Diversity and Inclusion:
Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.

Essential Functions
Provides strategic leadership for integrated marketing strategies and campaigns that advance organizational priorities.

Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.

Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.

Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision‑making and future strategy.

Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.

Manages cross-functional collaboration, project management, and stakeholder engagement.

Leads cross-functional teams and stakeholder partnershipsto deliver marketing initiatives that align with organizational priorities and business objectives.

Develops and oversees marketing plans, project briefs, timelines, and workflowsto ensure clear direction, accountability, and successful execution.

Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.

Establishes and optimizes project management processes and toolsto support effective collaboration, coordination, and consistent delivery of work.

Proactively identifies risks, dependencies, and project challenges, applying problem‑solving skills to implement solutions and minimize downstream impacts.

Uses data and performance insights to inform marketing strategy and optimization.

Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.

Identifies audience behaviors and segment‑level patterns to inform strategic decision‑making.

Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.

Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.

Coordinates the flow of data, insights, and reporting between internal teams and external partners.

Qualifications
Required Qualifications:

Bachelor’s degree or equivalent experience.

5+ years’ experience in Marketing or a related field.

Superior communication and project management skills

Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.

Other Qualifications:

Experience with direct-response marketing.

Project management software experience.

CRM software experience; Salesforce preferred.

At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well‑being.

The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.

#J-18808-Ljbffr","Overview The Wisconsin Foundation and Alumni Association (WFAA) is seeking a strategic, results-driven Marketing Manager to partner with fundra...",[117],["B","3543241849"],"Work at Wisconsin Foundation and Alumni Association (WFAA)","12 days ago","/jobs/3543241849-marketing-manager","/jobs?keyword=Wisconsin+Foundation+and+Alumni+Association+%28WFAA%29",{"_69":70,"_71":41,"_72":41,"_73":74,"_75":76,"_77":78,"_79":80},["D",1793577600000],"Wisconsin Foundation and Alumni Association","The Wisconsin Foundation and Alumni Association (WFAA) is seeking a strategic, results-driven Marketing Manager to partner with fundraising and stewardship teams to identify, prioritize, and execute high-impact marketing initiatives. The ideal candidate brings experience in account-based marketing, lead generation and nurturing, stakeholder-centered communications, and developing donor cultivation materials, along with the ability to turn complex fundraising opportunities into focused, compelling strategies. Working alongside dedicated communications strategists and creative professionals, this role will guide audience strategy, messaging, and campaign execution to deepen donor engagement and inspire philanthropic support.

The Marketing Manager develops and executes integrated marketing strategies and initiatives that advance organizational priorities, increase constituent engagement and philanthropy, and strengthen WFAA and UW–Madison. Provides strategic guidance to partners and stakeholders, translates business objectives into actionable marketing plans, and oversees complex, high-profile projects. Ensures alignment with organizational goals through effective project management, performance measurement, and continuous optimization. This is a hybrid position that will require you to work weekly in our Madison, WI office location.

Essential Functions:
Provides strategic leadership for integrated marketing strategies and campaigns that advance organizational priorities.

Drives strategic problem-solving by identifying opportunities, anticipating business needs, and guiding solutions from concept through execution.

Creates comprehensive marketing plans and leads multi-channel campaigns, providing strategic direction for messaging, creative execution, and constituent experiences.

Develops and delivers recommendations, plans, and performance insights to leadership and key stakeholders to inform decision-making and future strategy.

Shares expertise and supports marketing team members while fostering continuous improvement and knowledge sharing.

Manages cross-functional collaboration, project management, and stakeholder engagement.

Leads cross-functional teams and stakeholder partnerships to deliver marketing initiatives that align with organizational priorities and business objectives.

Develops and oversees marketing plans, project briefs, timelines, and workflows to ensure clear direction, accountability, and successful execution.

Manages a high-volume portfolio of projects, balancing priorities and deadlines while maintaining quality and efficiency.

Establishes and optimizes project management processes and tools to support effective collaboration, coordination, and consistent delivery of work.

Proactively identifies risks, dependencies, and project challenges, applying problem-solving skills to implement solutions and minimize downstream impacts.

Uses data and performance insights to inform marketing strategy and optimization.

Collects and analyzes qualitative and quantitative data from multiple sources into strategic business recommendations.

Identifies audience behaviors and segment-level patterns to inform strategic decision-making.

Establishes, monitors, and reports on key performance indicators to measure effectiveness and guide optimization efforts.

Uses reporting, A/B testing, and journey analysis to develop recommendations that improve marketing performance.

Coordinates the flow of data, insights, and reporting between internal teams and external partners.

Qualifications
Required Qualifications:

Bachelor’s degree or equivalent experience.

5+ years’ experience in Marketing or a related field.

Superior communication and project management skills

Knowledge of marketing best practices, brand value, and marketing strategies and tactics, including writing and developing marketing plans.

Other Qualifications:

Experience with direct-response marketing.

Project management software experience.

CRM software experience; Salesforce preferred.

At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service! Join us and be part of a team that values your growth and well-being. Click here to learn more about our employee benefits !

Who is WFAA?
The Wisconsin Foundation and Alumni Association is a private, nonprofit corporation that encourages individuals and organizations to make gifts to the university and to connect with the UW. In 2014, the UW Foundation merged with the Wisconsin Alumni Association® to better serve a growing population of UW alumni and donors. We believe that private support grows out of good relationships between campus leaders, faculty and program staff who need support, and the alumni and friends who want to invest in UW–Madison. We provide important engagement opportunities to link UW–Madison alumni to each other and to their alma mater, building a strong community of Badgers.

Diversity and Inclusion:
Just as the university community benefits from differing viewpoints, perspectives, and experiences, inclusion and diversity are imperative for the success of our mission. WFAA values people and the differences that they bring to the organization, and creates an environment in which all staff members and constituents feel respected and have opportunities to thrive.

The Wisconsin Foundation and Alumni Association is an Equal Opportunity Employer *The Wisconsin Foundation and Alumni Association is the “doing business as” name of the merged organization comprising the University of Wisconsin Foundation (supportuw.org) and the Wisconsin Alumni Association (uwalumni.com). Its legal corporate name is registered as the University of Wisconsin Foundation.

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