Go-to-Market Sales & Marketing Specialist Boston, MA · · Mid-level

Go-to-Market Sales & Marketing Specialist
Burmester & Vogel builds software for the commercial side of shipping. We started with demurrage and laytime management, two of the most complex processes in maritime logistics, and have since expanded into new product lines, including vessel valuation and a growing suite of intelligent tools for the wider supply chain.

Today we serve over 150 leading companies worldwide and manage over one billion tons of cargo annually. We are growing quickly, and each new hire shapes what we launch next.

The Burmester & Vogel group also includes Marsoft, which has provided maritime market intelligence, forecasting, and vessel valuation since 1983.

Position Description
Burmester & Vogel is seeking a Go-to-Market Sales & Marketing Specialist to lead marketing and pricing for both Burmester & Vogel and Marsoft. You will plan and run campaigns, shape how we position and price our products, and give the sales team the materials and data they need to win.

Responsibilities

Plan and run marketing campaigns across email, web, LinkedIn, and industry events

Own product positioning and messaging, and keep it consistent across both companies

Analyze pricing and packaging, and recommend changes based on market and customer data

Support product launches with announcements, website updates, and sales materials

Build sales enablement materials such as decks, one-pagers, and case studies

Track pipeline and campaign performance in the CRM, and report on what works

Requirements

3+ years of B2B marketing, product marketing, or sales operations experience, ideally in software or data products

Experience with pricing or packaging analysis

Strong writing and presentation skills

Experience with a CRM and marketing automation, such as Salesforce

Comfort with data and spreadsheets to measure results

Education and Certifications

Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent experience

Desired (Not Required)

Experience in shipping, logistics, or financial services

Experience organizing trade shows and industry events

Compensation
The salary range for this position is $90,000 - $120,000 annually. Actual compensation will be determined based on experience, skills, and qualifications.

Burmester & Vogel is an Equal Opportunity Employer, including disability and veterans. This position may require completion of a State and Federal Criminal History Report (background check). Current and future employment is contingent on satisfactory completion of this check.

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