Brand Marketing Director - Beauty and Personal Care

Brand Marketing Director, Beauty and Personal Care
Coppell, TX (Onsite, Dallas area) | $100k – $160k per year + Bonuses
Be the brand leader for a high-growth CPG company behind well-known beauty, baby care, and personal care brands. You will own brand strategy, positioning, campaigns, and brand P&L, lead a team of brand marketers, and partner with Sales to win at the shelf.
Must-Haves Bachelor’s in Marketing, Business , or a related field
8+ years of brand management in fast-moving CPG with a track record of successful brand strategies and campaigns
3+ years of direct people management at the director level
Cross-functional CPG experience
Strong P&L, KPI, and budget management
Digital and social media savvy with a strong read on today’s consumer
What You’ll Do Own brand strategic planning, positioning, and alignment with financial goals
Find white space and trends to fuel the innovation pipeline
Lead integrated campaigns end to end with Creative, Media, Social, Sales, and Product Development
Champion brand storytelling and uphold standards across packaging, content, and merchandising
Partner with Sales on retailer relationships, line reviews, and sell-in stories
Own brand P&L and the brand marketing budget
Lead, coach, and structure a team of brand professionals
Track campaign performance and use data to sharpen strategy
Nice-to-Haves Commercial experience partnering with Sales (strongly preferred)
Market research and competitive analysis
Start-up mentality and comfort with ambiguity
What You’ll Get $100,000 – $160,000 per year
Full benefits
Full ownership of brand strategy at a fast-growing company
A culture that values candor, teamwork, and innovation
About the Company A high-growth U.S. consumer packaged goods company marketing beauty, baby care, and personal care brands.

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