The Role
The Social Media Content Creator & Marketing Manager will be responsible for the end-to-end production of short-form and long-form digital content. Your primary focus will be creating engaging, scroll-stopping videos for TikTok, Instagram Reels, and YouTube Shorts that build brand awareness, foster community, and drive online and retail sales.
Key Responsibilities
- Content Creation: Conceptualize, script, shoot, direct, and edit high-impact short-form video content (TikTok, Instagram Reels, YouTube Shorts) and long-form brand content.
- Video Production: Handle all aspects of physical production, including lighting, audio recording, framing, and directing product close-ups, lifestyle shoots, and on-the-street interviews.
- Post-Production Mastery: Edit videos with native platform pacing, dynamic sound design, text overlays, and color grading that matches our clean, exclusive aesthetic.
- Campaign Support: Collaborate with the marketing team to visually execute product launches, retail store placements, seasonal promotions, and influencer gifting campaigns.
- Trend Analysis: Monitor social media trends, viral audio, and competitor activity daily to pivot and capitalize on real-time internet culture.
- Asset Management: Organize and maintain a clean library of raw footage, b-roll, and final assets for cross-functional team use.
- Content Standards: All content must be wholesome with no suggestive, explicit, or R-rated material.
Requirements & Qualifications
- Portfolio: A proven track record of short-form video work (TikTok/Reels) that demonstrates strong engagement, exceptional lighting, crisp audio, and modern editing techniques.
- Experience: 1-3 years of proven experience creating short-form video content for a brand, agency, or a highly successful personal channel.
- Skills: Proficiency with professional mirrorless cameras (Sony, Canon, etc.) as well as high-end mobile shooting. Complete mastery of mobile editing apps (CapCut) and/or professional suites (Adobe Premiere, DaVinci Resolve, Final Cut Pro).
- Knowledge: Deep understanding of the TikTok and Instagram algorithms, including what drives watch time, retention, and shares.
- Attributes: High autonomy, strong organizational skills, ability to move fast, and a genuine passion for food culture and consumer trends.
- Gear: Proficiency with professional mirrorless cameras (Sony, Canon, Blackmagic) as well as the ability to pull high-end, rapid content straight from an iPhone.
- Software: Mastery of Adobe Premiere Pro, Final Cut, CapCut, or DaVinci Resolve.
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