E- Marketing Manager

E- Marketing Manager is digital marketing professionals who build, maintain, and advance a brand’s social media presence. This often includes crafting campaigns around the brand or a specific product or feature launch. Strategies may also include paid advertising, SEO initiatives, social media posts and creative approaches to asset creation and engagement.

For these strategies to work, an E- Marketing Manager needs to have a strong understanding of how social media works and on which brand platforms the brand’s audience can be found. E- Marketing Manager must be up to date on social media trends and know how to create and distribute messaging that resonates and converts.

Work to increase brand awareness through a strategic and comprehensive social media presence.

Develop and implement social media strategies to align with business goals

Create, schedule and publish engaging content across social media platforms

Analyze current marketing efforts to pinpoint weaknesses and make improvements

Collaborate with other marketing experts to develop cross-channel assets

Monitor and respond to comments, messages and mentions to foster community engagement

Leverage social media trends to gain traction and amplify following

Ensure all assets are on brand and in line with company values and goals

Set, monitor and react to information gleaned from key performance indicators (KPIs)

Manage social media advertising budgets

Stay up to date with social media trends, algorithm changes and best practices

Manage social media tools and platforms used for scheduling, listening and analytics

Qualifications

Comprehensive understanding of top social media platforms

In-depth knowledge of search engine optimization (SEO)

Familiarity with different types of social media content

Ability to create targeted audiences and conduct A/B testing

Proficient with social media management tools, such as reposting apps and scheduling utilities

Self-starter with ability to take initiative

Strong verbal and written communication skills

Collaborative spirit and understanding of how to work with and delegate tasks to team members

PHYSICAL DEMANDS

Lifting thirty (30) pounds maximum.

Frequent twisting, bending, stooping, reaching, standing, walking, talking, hearing, seeing and smiling.

Benefits

401(k)

Disability insurance

Employee assistance program

Health insurance

Life insurance

Paid time off

Room Discounts

Employee Food and Beverage Discounts

EEO: Driftwood Hospitality Management is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.

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