First is hiring: Audience-Driven Creative Strategist in New York

First Media is seeking an experienced Creative Strategist to develop creative strategies for new client and product launches. You will translate research and consumer insights into compelling advertising concepts and scripts that drive customer acquisition.
In this hands-on role, you will identify audience segments, craft messaging angles, and build initial testing strategies. You’ll guide production teams from research through scripting, production and launch, collaborating with performance

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