content marketing manager in EdTech

Описание:

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи:

Own organic social and grow Instagram and other platforms as acquisition channels, launching effective formats and measuring their contribution to enrollments Own reputation and community monitoring and responses across reviews, forums, and Reddit, and lead sensitive public conversations Shape content and social support for new programs and product launches with the Growth team Direct paid creative production by analyzing ad performance by category, selecting concepts, and briefing the creative producer and designers Build a network of video, design, and UGC contractors to scale production Lead the social and community team and direct creative production from idea to measurable results
Требования:

4+ Years in content or social marketing, including ownership of paid creatives and their performance metrics Evaluate organic and paid content using different metrics and demonstrate data-driven decisions Experience managing a creative team or production process, in-house or with contractors, from brief to results Будет плюсом: experience handling reviews, public escalations, or Reddit communities for a consumer brand; EdTech marketing experience with long decision cycles and trust-driven conversion
Условия:

Remote-first role; work from anywhere
Freedom with accountability and ownership of results
Opportunity to help thousands of people change their careers through education
Modern digital workspace with Miro, Notion, Google Meet, and other tools
Collaboration with a global team across the US, Mexico, Brazil, and beyond

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