Coordinator, Digital Marketing – Video Production

About RCR
Built on a legacy that began in 1969, Richard Childress Racing combines a competitive racing tradition with innovation, technical expertise, and strong business relationships. Our people share a commitment to hard work, determination, and respect—carrying the RCR legacy forward on and off the track.

Position Summary

The Coordinator, Digital Marketing – Video Production plays a key role in supporting RCR’s digital marketing team with a focus on short-form video production. This position is ideal for a creative, highly energetic, and detail-oriented career professional with a passion for motorsports. In this role, you will be responsible for conceiving, capturing, editing, and publishing social-first, high-impact video content across all digital channels. The ideal candidate thrives in fast-paced live sports environments, possesses an eye for trending formats, and can translate the excitement of NASCAR, RCR drivers, car design, and corporate partners into compelling visual storytelling. This position reports directly to the Director of Digital Marketing.

Key Responsibilities:

Field Production & Content Capture

Capture high-quality video and photo content across races, team events, sponsor activations, media appearances, and day-to-day shop operations.

Execute both planned productions and real-time content opportunities in fast-moving race-week environments.

Travel with the team as needed to deliver rapid-turnaround trackside coverage during race weekends.

Operate professional camera, audio, lighting, and production equipment for both studio and on-location shoots.

Video Editing & Post-Production

Manage end-to-end video editing and post-production workflows for short-form and select long-form assets.

Ingest raw footage, manage pacing, perform color grading, execute sound design/audio leveling, and apply visual transitions or text overlays.

Package and optimize video assets specifically tailored to maximize engagement across each digital platform.

Graphics and Asset Management

Color-correct, retouch, and optimize photography assets for multi-channel digital distribution.

Organize and maintain digital asset libraries for efficient workflow access and structured long-term storage.

Brand Partnerships & Collaboration

Partner closely with Marketing, Partnerships, Communications, and Competition teams to deliver cohesive, cross-departmental content.

Fulfill corporate sponsor deliverables through compelling branded visual storytelling and partner integrations.

Stay current on digital storytelling trends, platform feature updates, viral audio, and social media best practices.

Qualifications & Requirements:

Bachelor’s degree in Multimedia Production, Communications, Digital Media, Marketing, or a related field preferred (or equivalent professional experience).

Advanced proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom) and mobile-first editing platforms.

Hands-on experience operating professional camera, lighting, and audio equipment in both studio and fast-paced field environments.

In-depth understanding of short-form content algorithms, trending audio, aspect ratio specifications, and best practices across TikTok, Meta, YouTube, and X.

Strong organizational skills with the ability to manage multiple deadlines.

Self-motivated, collaborative, and comfortable working in a dynamic team environment.

A compelling portfolio or demo reel demonstrating short-form video production, editing, storytelling, and social-first creative work.

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