Coordinator, Partnership Marketing

About RCR
Built on a legacy that began in 1969, Richard Childress Racing combines a competitive racing tradition with innovation, technical expertise, and strong business relationships. Our people share a commitment to hard work, determination, and respect—carrying the RCR legacy forward on and off the track.

Position Summary:

The Coordinator, Partnership Marketing, is responsible for the day-to-day management and execution of assigned corporate partnerships, ensuring partner objectives are aligned with organizational priorities, and partnership assets are leveraged to deliver meaningful business value. This role will work closely with internal departments including marketing, sales, communications, digital, and business operations.

The ideal candidate combines strategic thinking with exceptional organizational skills and hands‑on execution. They are proactive, detail‑oriented, relationship‑driven, and thrive in a fast‑paced, team‑oriented environment. The position will report to the Director, Partnership Marketing.

Key Responsibilities:

Lead day‑to‑day account management for assigned corporate partners, serving as a primary point of contact and ensuring consistent communication, alignment on objectives, and timely execution of deliverables.

Develop a deep understanding of each partner’s business model, revenue drivers, marketing strategy, target audiences, and brand objectives to identify opportunities that strengthen relationships and maximize partnership value.

Collaborate with internal departments and partner teams to brainstorm, develop, and execute integrated marketing campaigns and activation initiatives that align with partner objectives and organizational priorities.

Manage project timelines, workback schedules, creative approvals, asset requirements, and deliverables to ensure initiatives are completed accurately, on time, and to the expected standard.

Communicate partner priorities and project requirements across internal teams, proactively address executional challenges, and maintain clear documentation of commitments, deadlines, and outstanding action items.

Support the planning and execution of partner events, experiential marketing initiatives, and other opportunities that enhance brand visibility and partner engagement.

Proactively identify opportunities to enhance existing partnerships, improve partner engagement, and support long‑term relationship growth.

Maintain clear documentation of partner communications, commitments, deliverables, timelines, and outstanding action items to ensure accountability and consistent execution.

Develop partnership recaps, case studies, and presentations that demonstrate partnership value, assess program effectiveness, and provide actionable recommendations for future initiatives.

Perform other duties and support special projects as assigned.

Qualifications & Requirements:

Education and Experience:

Bachelor’s degree in Marketing, Business, Communications, Sports Management, Public Relations, or a related field preferred.

Experience in partnership marketing, account management, sports marketing, brand marketing, sponsorship activation, or event management preferred.

Experience coordinating cross‑functional projects, managing external relationships, or working in a fast‑paced, event‑driven environment is a plus.

Skills and Competencies:

Strong strategic thinking, with the ability to understand partner objectives and translate them into effective marketing opportunities.

Excellent written, verbal, and presentation skills, with the ability to build trusted relationships and communicate effectively with internal and external stakeholders.

Strong project management and organizational skills, with the ability to manage multiple accounts, competing priorities, and deadlines simultaneously.

Exceptional attention to detail and accountability in managing partnership deliverables, brand execution, event logistics, and partner/internal communications.

Analytical and problem‑solving skills, including the ability to evaluate program performance, interpret data, and develop actionable recommendations.

Proactive, solutions‑oriented mindset with the ability to adapt quickly, exercise sound judgment, and work effectively in a collaborative, deadline‑driven environment.

Proficiency in Microsoft Office, particularly PowerPoint and Excel. Familiarity with Adobe Photoshop, Illustrator, or marketing analytics tools is a plus.

Travel Availability and Work Environment:

Ability and willingness to travel approximately 25%–50% of the time, including an anticipated 20–25 race weekends per season and occasional weekday travel for partner meetings and events.

Ability to thrive in a fast‑paced environment, particularly during race weekends and major activation periods, while maintaining professionalism and attention to detail.

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