Tourism Marketing Manager

Offices of Human Resources260 Commercial Street, Provincetown, MA 02657

508-487-7000 ext. 525

PROVINCETOWNMassachusetts

Position OpeningTourism Marketing Manager
The Tourism Marketing Manager supports the Director of Tourism and the Tourism Department's administrative operations. Administrative responsibilities include responding to visitor inquiries via email and phone, maintaining the advertising calendar, regularly updating the Tourism website, responding to social media inquiries, processing invoices for payment, monthly analytic platform reporting, and maintaining accurate files and records of all Tourism activity. Must be comfortable with and able to communicate appropriately and tactfully with the general public, including customer and stakeholder inquiries, media requests, and visitor concerns. Assists with executing the department's marketing and communications plan, coordinates the Tourism Fund Grant Program, coordinates the Visitor Center and Senior Volunteers, coordinates Firehouse No. 3 as a community asset, and coordinates Visitor Services Board meetings and minutes.

This is a full-time, salaried, confidential position. This is a 40-hour-a-week position, Monday through Friday, with additional time, as required, evenings and weekends, with travel.

Bachelor's degree or higher, and a minimum of five years of related office and marketing experience; or any equivalent combination of education, training, and experience.This is a Grade 8, nonunion position within the Town’s Compensation Plan. Starting pay will be based on demonstrated qualifications and experience, with a salary range of $67,934 - $88,205.32.

Alex Morse, Town Manager

Town of Provincetown, MassachusettsGRADE 8 NON-UNION POSITION
Tourism Marketing Manager
Position Summary:
The position supports the Director of Tourism and the Tourism Department's administrative operations. Administrative responsibilities include responding to visitor inquiries via email and phone, maintaining the advertising calendar, regularly updating the Tourism website, responding to social media inquiries, processing invoices for payment, monthly analytic platform reporting, and maintaining accurate files and records of all Tourism activity. Must be comfortable with and able to communicate appropriately and tactfully with the general public, including customer and stakeholder inquiries, media requests, and visitor concerns. Assists with executing the department's marketing and communications plan, coordinates the Tourism Fund Grant Program, coordinates the Visitor Center and Senior Volunteers, coordinates Firehouse No. 3 as a community asset, and coordinates Visitor Services Board meetings and minutes. Performs all other related work as required.

Supervisory Scope: Performs varied and responsible duties requiring a thorough knowledge of the Provincetown community and tourism industry, departmental operations, and the exercise of judgment and initiative to carry out assignments independently, analyze situations and conditions, and determine appropriate course of action from among many alternatives.

Supervision Received: Work is performed under the general direction of the Director of Tourism. Work is performed independently, requesting assistance with unusual situations that do not have clear precedents.

Supervision Given: This position coordinates the Office of Tourism Visitor Center and Town Hall visitor station (in season), senior volunteers, Tourism Grant Program, Firehouse No. 3, invoice processing and balancing General Ledger accounts, coordinates Visitor Services Board meeting schedule, agendas, and minutes.

A majority of work is performed under typical municipal office conditions, with frequent interruptions to provide assistance and information to the public; the noise level is moderate.

Regularly operates a computer, telephone, copier, scanner, and other standard office equipment. Makes frequent contact with tourists, and occasionally with various boards and commissions, town officials, town employees, members of the community, and stakeholders. Contacts are in person, in writing, and by telephone, and usually involve the provision of information of a technical or factual nature to the public or interested parties. Collaborates with the Provincetown Chamber of Commerce and Provincetown Business Guild as needed. Has access to department-related sensitive and confidential information.

Errors could result in significant confusion and delay, loss of department services, and could cause exposure for the Town to certain legal liabilities and possible adverse public relations.

Essential Functions:

Provide administrative support to the Director of Tourism, including database management, analytic platform reporting, filing, copying, scanning, and handling correspondence. Must be proficient in MS Word, Excel, PowerPoint, Adobe Acrobat, and WordPress.

Make frequent contact with the general public in person, by telephone, and electronically. Must be able to appropriately and tactfully respond to all inquiries, requests, and complaints from customers, residents, stakeholders, and media. At times, providing information and handling issues that may require sensitivity and the use of sound independent judgment, and/or referring to appropriate individuals(s).

Manage the department billing, bookkeeping, and record keeping following the general guidelines of the Town Accountant, Town Treasurer, and Director of Tourism or assigned supervisor.

Coordinate Visitors Services Board meetings and minutes.

Assist the Tourism Director with preparing monthly department reports, including digital and

Assist with the coordination of and participate in Journalist, Travel Writers, and Tourism Professional FAM Trips and influencers.

Assist with the drafting and execution of marketing strategies for the Tourism office.

Maintain the advertising calendar.

Support and participate in the execution of marketing activities, including but not limited to press releases, radio scripts, social media content, and video development.

Maintain and update the Provincetown Tourism website.

Support social media resources and platforms, including but not exclusive to: Facebook, Instagram, YouTube, and TikTok, for the Office of Tourism with the objective of marketing and promoting the Town as a tourist destination.

Assist with the development of the annual budget and five-year plan for the Office of Tourism.

Participate in meetings with public relations firms, digital marketing agencies, Town Boards, other departments, organizations, and local, regional, state, and federal agencies as required.

Assist with the annual Tourism Grant Marketing Program and process using Foundant Technologies Grant Management Software, including applications, analysis, grant agreements, final reports, and reimbursements.

Generate visitor trend reports using location analytics platforms.

Attend conferences, networking events, and trade shows, as required. Coordinate exhibiting at trade shows.

Produce and manage the annual events calendar, both print and digital versions.

Coordinate special projects as assigned.

Assist other management and support staff as needed or requested.

Performs similar or related work as required or assigned.

Excellent communication skills, both oral and written Ability to maintain confidentiality and to exercise sound judgment and discretion Ability to work in high-pressure situations as necessary Ability to deal with continuous interruptions and various levels of stress Highly organized, detail-oriented, takes initiative, and able to work independently Ability to handle multiple tasks, prioritize effectively, meet deadlines, and deliver high-quality work Reliability and professional personal presentation are essential.

Recommended Minimum Qualifications:
Education, Training, and Experience: Bachelor's degree or higher, and a minimum of five years of related office and marketing experience; or any equivalent combination of education, training, and experience. Special Requirements: A valid motor vehicle operator’s license. Knowledge and Skill: Knowledge: Knowledge of office equipment and the operation of computer software applications. Working knowledge of local, state, and federal statutes and regulations applicable to the duties and responsibilities of the Office of Tourism. Skill: Excellent interpersonal skills. Skill in operating computers and utilizing appropriate software applications such as word processing, spreadsheet, and database applications. PowerPoint, WordPress software, Foundant Grant Management software, and Social Media platforms. Knowledge of InDesign a plus. Knowledge of WordPress a plus. Willingness to travel. Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee must occasionally lift and/or move objects weighing up to 25 pounds, such as supplies, folders, and books. Ability to operate a keyboard and calculator at an efficient speed and to view computer screens for extended periods of time. Ability to convey department information to the general public.

(This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.)

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