Senior Digital Connection Strategist (Senior Digital Media Strategist)

Senior Digital Connection Strategist (Senior Digital Media Strategist) The Digital Connection Strategist builds, manages and optimizes digital media campaigns on behalf of Solve’s clients. They must be a hands-on expert in today’s ad platforms and measurement tools who can independently diagnose why performance is up or down and recommend what to do about it. Increasingly, they’ll explain those recommendations to colleagues and clients.
Specific duties will include: Building, launching and QA’ing campaigns across search, social, video, display and programmatic
Turning strategic direction into sound, defensible targeting, bidding and budget settings
Structuring campaigns to balance budget, reach, frequency, pacing and diminishing returns
Implementing and auditing conversion goals, GA4 events, Google Tag Manager logic and UTM taxonomy
Separating good performance from bad and isolating the factors driving each
Developing and testing hypotheses, then implementing recommendations that improve performance over time
Proactively spotting problems and flagging when improving one metric could hurt the bigger picture
Explaining results and recommendations in plain English to account teams and, increasingly, clients
Qualifications: 5+ years of hands-on digital media experience, preferably in an agency environment
Demonstrated ability to pinpoint why campaigns over- or underperform, without being told where to look
Can explain the “why” behind every targeting and campaign-structure choice, not just the “how”
Expert-level proficiency in Google Ads (including Performance Max) and Meta Ads Manager
Fluent in GA4, Google Tag Manager and ad-platform business manager accounts
Familiarity with LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs and ad servers
Strong command of advanced Excel-driven analysis (no fear of pivot tables)
Insatiably curious and capable of designing and running media experiments and tests
Can distill complexity into simple, powerful observations and recommendations
Clear, concise writing and presentation skills; client-facing experience a plus
Not intimidated by ambiguity or problems without established best-practice solutions
About Solve Solve is an award-winning, independently owned advertising agency and two-time Ad Age “Small Agency of The Year.” We’re strategically focused, creatively driven, and relentless in our drive to solve our client’s challenges in remarkable ways. Our model delivers big agency experience without big agency baggage, with an inclusive environment that fosters collaboration across all departments, as well as with our clients and partners. Talk with us at www.solve-ideas.com .

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